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What’s new online… information for you and your patients
WEBISODE SERIES GOES BEYOND WALLS
to commemorate Smith’s 50th anniversary, the company is sharing stories of epic adventures and the human experience from an insider’s point of view.
A multi-sport webisode series, “Life Beyond Walls,” will showcase the outdoor escapades of Smith skiers, snowboarders, surfers, climbers, mountain bikers, road bikers, kayakers, and general enthusiasts.
Episodes include Smith team riders CJ Hobgood, Alex Smith, and Brett Barley chasing a mid-winter storm off the Panama coast where they did nothing but surf, eat, surf, and sleep; and a mountain bike adventure to the south island of New Zealand, exploring some of the world’s most beautiful and untouched terrain.
The yearlong web series, to be released in episodes throughout 2015, is captured through an honest and spontaneous personal lens that celebrates a good time across many continents, disciplines, and personalities.
INFO: smithoptics.com/lifebeyondwalls
MAKING AN IMPACT
The Vision Impact Institute’s new website highlights its large library of vision research, available to anyone. With more than 40 new studies posted, the organization offers a unique database of globally peer-reviewed reports and studies, building evidence on the need for visual correction and the benefits of visual health.
The Vision Impact Institute recently announced an expanded mission to raise awareness about the importance of healthy vision, including the socioeconomic impact of uncorrected refractive errors.
Included in the new website is an “Innovation” section, which features the latest news on healthcare and vision breakthroughs.
INFO: visionimpactinstitute.org
BENEFITS BLOG
EyeMed has created a new blog, “Visionary,” on its website. The blog features content designed to educate consumers about vision benefits and eye health and to educate benefits administrators about EyeMed and vision benefits in general. Posts will focus on innovation in vision benefits, insights into the changing benefits environment, and its unique company culture.
INFO: eyemedvisioncare.com (see “blog” under benefit administrators tab)
WEB TIPS
from Bob Main, ABOM ECPWebCoach.com
4 FACEBOOK TIPS
If your practice has a Facebook page… here’s how to keep it effective and interactive:
1 Respond to every comment or post
2 Make sure the “Banner” image at the top sends a clear message
3 Use the “About” tab to post location, hours, and website address
4 Don’t sell; make your posts entertaining and educational