LIFE’S A BEACH

SAFILO LAUNCHES BOBBI BROWN’S
LIFEGUARD EYEWEAR COLLECTION

Bobbi Brown, makeup artist and founder/chief creative officer of Bobbi Brown Professional Cosmetics Inc., debuts her new Lifeguard Eyewear Collection for Spring/Summer 2015 from Safilo.

Featuring three sun styles and two ophthalmic models, the Lifeguard grouping rolls out beachy chic looks for women. Models in the subcollection include metals, acetates, and combination styles. The lenses on the sun models pull their inspiration from water, sand, and sky with cosmetic color looks that include gradient finishes in brown and gray, as well as mirrored options in bronze, blue, and silver.

Details on the styles include the eyewear brand’s dedicated “B” hinge on some of the temples and face-flattering shapes, including aviators for square faces and oversized rectangles for round or oval faces.

INFO: SAFILO.COM

TO THE MARKET:

“Inspired by Bobbi Brown Cosmetics’ Sandy Nudes makeup collection, the Bobbi Brown Lifeguard Collection brings the vibrant hues of the beach to classic and trendy sunglasses and optical frames. The beach-inspired palette, including rich shades of Mocha Sand, Shell Pink, and Ocean Blue, allows women to bring a little bit of the beach with them wherever they go.”

— GLENN RUSK, COMMERCIAL HEAD OF SAFILO NORTH AMERICA

MINIMALIST TO THE MAX

SILHOUETTE UNVEILS TITAN ONE COLLECTION

The Titan ONE Signature Collection from Silhouette is the culmination of over 50 years of research and development, high-quality materials, and attention to aesthetics. Titan ONE embodies Silhouette design: no screws, no hinges, and flexibility. Weighing in at 3.24 grams, the lenses are attached screwlessly at one point. Temples and the bridge are made of a single piece of high-tech titanium.

“When ‘traveling’ through the Titan ONE, you would see that the profile of the high-tech titanium wire changes 10 times over the course—precisely so that the eyewear fits perfectly everywhere, becoming one with the wearer,” says Rupert Spindelbalker, head of research and development at Silhouette in Linz, Austria.

INFO: SILHOUETTE.COM

TO THE MARKET:

“Our Titan ONE Signature Collection is a masterpiece in which the wearer and the eyewear form a unity. Daring to think about eyewear in a different way, and to question what has been learned, give rise to strong design statements, such as Titan ONE.”

— ROLAND KEPLINGER, HEAD OF DESIGN, SILHOUETTE

LIFE AND STYLE

REM EYEWEAR PRESENTS JONATHAN ADLER

Synonymous with the brand’s design philosophy, Jonathan Adler Eyewear by REM Eyewear is an assortment of timelessly chic products, accessorized with abandon. Fusing craftsmanship, colorful patterns, and irreverent luxury, the spring 2015 optical, sun, and reader collection of Jonathan Adler Eyewear is created to invigorate its wearer.

Drawing inspiration from mid-century design aesthetics and Jonathan Adler’s love for arts and crafts, Jonathan Adler Eyewear embodies glamorous and sophisticated features that are unrivaled. Jonathan Adler has roots as an artist and sculptor that continue to influence his brand of home accessories, which includes decorative objects.

These design elements translate into the eyewear collection with feminine silhouettes that offer a touch of subtle flair, rich, handmade acetate, vibrant hue combinations such as pattern play and color blocking, along with JA initials on laser-engraved, epoxy-filled round temple tips.

Select eyewear styles also feature a luxurious end-piece crafted from campaign hardware used on Jonathan Adler furniture.

INFO: 800-423-3023, REMEYEWEAR.COM

TO THE MARKET:

“With the spring 2015 collection, we wanted to create classic eyewear that embodies glamour and sophistication. We were able to tell the brand story with bold, luxurious colorways, high-fashion silhouettes, and custom acetate Jonathan Adler patterns.”

— NICOLAS ROSEILLIER, CREATIVE DIRECTOR, REM EYEWEAR

TENNIS, ANYONE?

MARCHON SERVES UP

Life is a beautiful sport this season as Marchon introduces the Lacoste LT12 collection. Lacoste has reinvented the traditional tennis racket by combining wood and graphite in its LT12 racket, produced as a limited edition of 650 numbered pieces.

To accompany the launch of the LT12, Lacoste has designed a capsule collection—including a bag, t-shirt, a watch in steel and silicon, and glasses in acetate—that encompasses the aesthetics of tradition and innovation.

The L781S is available in four colors—polarized black, blue, red, and white—all with piping in contrasting tones. Lightweight and comfortable, this acetate model features subtle contrasting colored piping that encompasses the well-known features of the brand’s DNA. Three world-renowned tennis players—John Isner, Pablo Andujar, and Jeremy Chardy—are promoting the launch by wearing the new Lacoste L781S sunglasses in the P.O.S. materials.

INFO: 800-645-1300, MARCHON.COM

TO THE MARKET:

“Representing a mix of experience and modernity, savoir-faire and competitiveness, and indisputable elegance and vitality, the launch of the Lacoste LT12 tennis racket was such an inspiration for us to create the new L781S frame. With a dynamic spirit and sporty appeal, the frame is personalized on the temples with the same graphic inserts of the LT12 tennis racket, making it a must-have both on and off the tennis court.

— GABRIELE BONAPERSONA, GLOBAL BRAND DIRECTOR, MARCHON