OPTI-SHOPPER
frame introductions
EYEWEAR ADDITIONS AND LINE EXTENSIONS
FEELING PUNK
The Just Cavalli Spring/Summer 2015 Eyewear collection’s new frames from Marcolin represent the perfect incarnation of the brand’s original vibe. The new collection has an urban influence running through it, with contemporary, eclectic features in every model. A broad, bold profile and truly distinctive detailing lends a strong sense of personality to the JC679S sunglass style for women. The feminine lines of the front section create a subtle cat-eye shape, while the line’s Leo Punk patterns inject a splash of color, running down the thick temples and creating a sumptuous contrast with the Just Cavalli logo.
INFO: MARCOLIN.COM
TITANIUM SPECS
Charmant Titanium has added new styles featuring acetate temples paired with titanium frame fronts to appeal to wearers seeking high quality, practicality, and beauty.
Women’s style CH1212 is inspired by current accessory fashions, and features organic shapes with marbled coloring and a textured decorative piece at the hinge leading to the smooth and sleek temple. The group’s men’s styles include contemporary and modern full-rim frame offerings with a clean, polished look and a slight edge. Dimensional hinge designs contrast the smooth, sleek, acetate temples.
INFO: CHARMANT.COM
SPY
Model Ellis | 53/17-145 | Stainless Steel and Handmade Acetate | Matte Forest/Dark Tort, Matte Black/Black Horn, Gunmetal/Navy Camo Tort | Unisex
INFO: INFO@SPYOPTIC.COM
BEST IMAGE OPTICAL
Dolabany Eyewear model Marlowe | 52/16-135 | Italian Zyl | Blue Crystal, Pink Crystal, Teal Crystal, Demi Lilac, Tiger Olive, Tortoise Orchid | Female
INFO: BESTIMAGEOPTICAL.COM
OPTICAL EXCHANGE
Miyagi Eyewear style 2572 Mademoiselle | 54/15-140 | Acetate and Swarovski Crystals | Black Swirl, Marsala and Pink, Havana, Rose | Women
INFO: 800-678-9244; MIYAGIEYEWEAR.COM
{FRAME INTRODUCTIONS}
FRAME INSIGHTS
PLAYING A SAFE BET
Hilco has rounded out its C2 Rx-able Sports Frame grouping with a variety of options. The eyewear can be purchased plain or be personalized with the Custom collection that can match one’s favorite team colors and/or jersey number or the decoratively detailed Unleashed collection.
V-port technology allows for peripheral vision as temporal “view ports” expand the viewing field dramatically, boosting performance during athletic competition. A soft, conforming bridge and adjustable temples in durable, lightweight nylon round out the features. Other technology includes a patented SprinGuard bevel for consistent ASTM F803 compliance, and its LensLok center opening eyerim that simplifies lens insertion.
C2’s four-size system assures an optimum fit on the smallest and largest faces. Wearers can choose from eight base colors and 12 accent colors, striking graphics, and custom letter/number treatments to match uniforms. A “strap adapt” system is easy to switch from temples with strap to strap-only.
INFO: 800-955-6544, HILCO.COM
Q&A…
EB: WHAT MAKES LEADER C2 SPECIAL?
HILCO: There is nothing more critical to athletic performance than excellent vision across a wide playing field. That’s why the Leader C2 sports goggle is designed with V-Port technology. Leader C2 provides enhanced peripheral vision.
EB: CAN YOU DESCRIBE THE TECHNOLOGY BEHIND IT?
HILCO: Many sport goggles are supplied with bridges that are glued permanently to the frame and temples that can’t be adjusted. In the rigorous sports environment, increased perspiration, physical abuse, and atmospheric factors work together to limit the life of a rubber bridge. C2 is designed with a replaceable form fit bridge. Comfort and performance are enhanced further with C2’s adjustable core wire temples.
EB: HOW ARE YOU MAKING THE PRODUCT ATTRACTIVE TO KIDS?
HILCO: Personalization is a form of self-expression, but also a way to identify with a team. Any athlete can customize Rx sports eyewear to match team colors, initials, and/or uniform numbers. Unleashed prints also add some off-the-shelf sizzle options that kids and adults enjoy.
EB: HOW SHOULD ECPS PRESENT THIS TO PARENTS?
HILCO: Vision protection is serious business. It’s every professional’s duty to warn parents that standard eyewear will not protect their children’s eyes when playing sports. Even sports where protective helmets and cages are worn can leave a child open to serious injury. Warm-up drills, practice drills, and sideline incidents are all opportunities for a misguided ball, bat, or stick to find an unprotected eye. Eyecare professionals should use lifestyle dispensing questions to probe for specific vision protection needs. Providing simple, affordable protective eyewear solutions represents the ultimate in professionalism.
ANGLING FOR ADVENTURE
Costa’s newest sunglass style, Mag Bay, is inspired by the Magdalena Bay, which stretches for 31 miles along Mexico’s western Baja California Sur’s coast. Protected from the Pacific Ocean by barrier islands, Magdalena Bay is mating ground for California’s gray whales in the winter, and it offers incredible sportfishing to anglers year round.
The new Mag Bay style provides comfort features such as durable co-injected molded nylon frame construction, hypoallergenic no-slip nose pads and temple tips, and sturdy optical spring hinges for an all-day, “forget-they’re-on” fit. Mag Bay is an extra large rectangular-shaped frame, available in colors including tortoise, shiny black, matte sunset fade, and wood fade.
Mag Bay can be customized in the brand’s full array of color-enhancing polarized 580 lenses, available in either glass or impact-resistant polycarbonate in gray, copper, amber, sunrise, blue mirror, green mirror, and silver mirror. Mag Bay is also available in customized Rx sun lenses.
INFO: COSTADELMAR.COM
“Mag Bay is a core Costa style in an extra-large-fitting frame. It’s a classic design with all of the performance technology elements anglers need to see through the water more clearly.”
— CHAS MACDONALD, PRESIDENT OF COSTA
VUARNET
Model VL | 55/19-140 | Nylon | Crimson Sunset (Red Flash), Light Gray (Pink Flash), Slate Gray (Gold Flash), Matte Black (Blue Flash) | Unisex
INFO: VUARNET.US
OGI EYEWEAR
Ogi Eyewear style 9103 | 51/15-140 | Acetate and Metal | Hazlenut Fade/Gold, Orchid Fade/Orchid, Turquoise Fade/Turquoise, Tangerine Fade/Tangerine | Petite Women
INFO: 888-560-1060, OGIEYEWEAR.COM
CLEARVISION OPTICAL
BCBGMAXAZRIA style Simona | 50, 52 | Acetate with Stainless Steel Temples | Black Tortoise Fade, Blue Tortoise Fade, Tortoise Vintage | Women
INFO: 800-645-3733, CVOPTICAL.COM
TURA
Geoffrey Beene style G425 | 57/18-150 | Stainless Steel and Cellulose Acetate | Black, Gunmetal, Green | Men
INFO: TURA.COM
REM EYEWEAR
Tumi style T319 | 55/18-145 | Acetate, TR90 Nylon, Stainless Steel | Black, Tortoise | Men
INFO: REMEYEWEAR.COM