Optical’s TECH OUTLOOK

Image by Matt Johnson

There’s no doubt about it, technology is seeping into every aspect of the optical industry. From Twitter marketing to in-shop iPads, the gear used in the everyday business of eyecare is getting an upgrade. In Eyecare Business’ exclusive tech section this month, we explore bricks and clicks, store design, frames, and marketing in this new digital age.

VIDEO ON DEMAND

For a video about how Bricks & Clicks are impacting the retail landscape overall, visit this animated infographic by Graphica (graphicadesign.com).

HERE’S HOW TO ACCESS IT:

1. Search “Actable” in your Apple or Google Play store,

2. Download and launch the app on your mobile device,

3. Frame this page through your screen and press “Scan.”