OPTI-SHOPPER

merchandising resources

SALES DRIVERS AND PROMOTIONS

HAPPY SUNGLASSES DAY!

National Sunglass Day is right around the corner (June 27), and The Vision Council is making a range of marketing and merchandising materials available to eyecare providers and retailers to support it. The goal is to promote the use of UV protective sunglasses.

Using an online portal, ECPs can find a variety of P.O.P. and in-store promotional items, as well as logos and web buttons for electronic use further promoting National Sunglasses Day and the importance of UV protection via websites and social media platforms. Items can be downloaded as-is or customized for the practice or retailer, and can be printed directly or via print-on-demand services. In addition to printed in-store materials, downloadable videos will be available for use.

Users need only create an account at the site's log-in stage.

INFO: THEVISIONCOUNCIL.BRANDMUSCLE.NET

{THE CAMPAIGN TRAIL}
NEW CAMPAIGN FOR TRANSITIONS

Transitions Optical, Inc., is rolling out its 2015 consumer PR and social media campaign, “See life through a new lens.” Transitions lens wearers and influencers, such as those with high social media followings, will be speaking up about how Transitions lenses help them see life in the best light. One of those influencers is Sarah Evans, a popular blogger and tweeter as well as an avid eyeglass wearer. She will kick off a year-long video series about Transitions lenses at the 2015 SXSW Festival. Transitions will also increase the availability of trial decals at consumer events throughout the year.

INFO: TRANSITIONS.COM

GRAND PRIZE: ALASKA!

Essilor of America is giving eyecare professionals a chance to win prizes, including the grand prize of an Alaskan sightseeing adventure and a variety of monthly and weekly giveaways, through the “Change Your View” sweepstakes going on now through April 30.

To enter, register online at essilortransitions.com and complete a short training on how Transitions lenses can benefit patients and your practice.

Essilor is also giving away monthly and weekly prizes to eligible ECPs. Monthly prizes include a GoPro HD HERO3 camera, Microsoft Surface 2 tablet, and a $250 Southwest Airlines gift card. Weekly prizes include $25 amazon.com gift cards, $25 Teavana gift cards, and $25 iTunes gift cards.

INFO: ESSILORTRANSITIONS.COM

SUPPORTING X³

Shamir Insight launched its fashion-focused sun system, X³, in late 2014 to assist ECPs with growing their sunwear sales. Merchandising materials are available to further support that program, including a logo block, decals, and a point-of-purchase stand, each bearing the program’s slogan “Elevate Your Eyewear.”

Shamir X³ provides a complete sunwear solution: Rx lenses (in Shamir’s PAL or single vision designs), proprietary mirrors, and lens engravings compatible with just about any frame.

INFO: SHAMIR.COM