OPTI-SHOPPER

buyer’s guide

THE LATEST IN TECH ADVANCES

{SPECTACLE LENSES}
A CLOSER LOOK
A NEW VARILUX WAVE

Essilor of America announces a new generation of Varilux progressive lenses that are completely digitally engineered. The range is being supported by a national consumer campaign to drive traffic to the new Varilux.com, and create more searches on the site’s ECP locator.

“We anticipate that the introduction of a new range of Varilux lenses, complemented by sustained consumer advertising, will continue to drive increased patient interest. With this new range of 100% digitally engineered lens designs, we’re confident ECPs will find a Varilux lens design to meet their individual patients’ unique vision needs and lifestyle preferences.”

— LAURI CRAWFORD, senior vice president of marketing, Essilor of America

All Varilux designs—Comfort, Physio, S Series—also feature W.A.V.E. (Wavefront Advanced Vision Enhancement) Technology 2, Essilor’s next-generation lens technology. It allows lens designers to customize wavefront correction to the patient’s needs, and identify and manage the distortions that occur in progressive lenses due to changes in curvature across the lens. The result is sharp vision at every distance, even in low light, according to the company.

Essilor will provide ECPs with comprehensive training and streamlined, patient-friendly messaging around the new designs, to facilitate selection of the best visual solution for patients.

The comprehensive Varilux consumer campaign includes television advertising, radio, online, and print media. The campaign will also utilize new Varilux P.O.P. tools for ECPs, which offer a direct link between the advertising and the ECP practice.

INFO: varilux.com

{LOW VISION}
DESKTOP VIEWING

Optelec U.S. has developed its new ClearView C desktop video magnifier to feature a contemporary and sleek design, with more space and comfort for low vision patients to perform daily visual tasks such as reading, craftwork, and writing without restricting movement.

With its digital video processor, the magnifier offers sharp, magnified images in high contrast. An optional speech module allows the user to listen to text as it is read aloud. Users can choose from a space saving or wide comfort set-up, high definition or standard camera, and preferred monitor size.

INFO: 800-826-4200, optelec.com

{EQUIPMENT}
PINNACLE OF POLISH

Coburn Technologies’ latest consumable product for retail and wholesale lens labs is the Pinnacle Lite Polish, a proprietary product that, according to Coburn, is unlike any optical polishing slurry on the market today.

It is qualified for use on all conventional equipment, all non-mineral materials, and all surfaces.

Key features include: sustained suspension, easy clean-up from skin and equipment, superior coating adhesion for backside-coated lenses, and consistently high-quality surfaces with a long-lasting and noticeably brighter sheen.

INFO: 866-450-0412, www.shopcoburn.com

{CONTACT LENSES}
CONVENIENCE PACK

Bausch + Lomb has a new convenience pack for ECPs and their patients. Combining Bausch + Lomb ULTRA contact lenses and Biotrue multipurpose solution, the convenience pack provides a tool to help improve patient compliance and annual supply purchase rates.

“It’s important that we help ECPs drive annual supply purchases to ensure patients have enough product to last them the full year. We find this helps patients stick with their contact lens wearing routines as prescribed by their doctors.”

— BENJAMIN CHUDNER, director of medical strategy, vision care, Bausch + Lomb

The pack includes 24 convenience pack boxes, 24 Biotrue solution samples (10 oz.) with accompanying lens cases, and a pad of consumer rebates (good with purchase of annual supply of Bausch + Lomb contact lenses).

INFO: bausch.com/ecp/

{CONTACT LENSES}
GOING SONIC

Safilens has launched its Sonic Wave Generator 2.0 (SWG), an upgraded version of the sonication device for its Open Care System for monthly lenses.

The sonic waves released by the SWG combined with Open Reload—an all-in-one solution with a high concentration of Fusion co-polymer that uses a superior quality hyaluronic acid—ensure that deposit build-up is removed and hyaluronic acid and Tamarind Seed Polysaccharide are reabsorbed during the night. This guarantees a regenerated spherical or cylindrical lens every day.

Sonic Wave Generator 2.0 comes with a mini-USB rechargeable battery and cable (with a 45-day battery lifetime) and a 25% more powerful engine than the previous version.

The frequency range is broader and sinusoidal to recondition the entire surface of the lens and the pulsating blue light is equal to a bactericidal and fungicidal wavelength.

INFO: safilens.com/en

{ACCESSORIES}
MONO A MONO

Looking for something to jazz up your readers collection? Monocles are growing in popularity with people looking to make a fashion statement or who need magnification for occasional reading tasks but don’t want to carry around reading glasses. Nearsights, a leading monocle retailer, has added designs to its line to serve a larger group of patients, including women and those who engage in outdoor activities. They are available in a range of colors, frame materials, and magnification (from plano to +4.00).

The company has added a “small” monocle (34mm) to its 37mm and 40mm models, making it perfect for women. It has also introduced a Rugged Tactical Monocle (RTM), made for active wearers. The RTM has a polycarbonate lens and a durable silicon frame, and is attached to a tough chain and worn around the neck for easy access. It is available in two shapes—dog tag and circle—and in two colors (black and urban camo).

INFO: nearsights.com