OPTI-SHOPPER

merchandising resources

SALES DRIVERS AND PROMOTIONS

VSP REBATES

From now through the end of June, VSP patients can receive $20 back when they purchase sunsync on UNITY digital lenses. And for every pair of sunsync lenses dispensed, VSP practices can earn as much as $27 in UNITY Savings.

The sunsync photochromic lenses provide fast fade back times (dark to 70% clear in five minutes), exceptional indoor clarity (88% light transmission), and 100% protection against UVA and UVB radiation, according to the company. Available in gray and brown, the lenses are also backed by 100% satisfaction guarantee.

VSP members can visit vsprebates.com to either submit or download the rebate form. They will need to provide a copy of the receipt from purchase. Members will receive a $20 Visa gift card by mail.

INFO: VSPREBATES.COM

MAP OF PRIZES

Costa is again hosting an Rx Waypoint Scratch-Off Sweepstakes program through June 30, in which ECPs and their patients who buy Costa sunwear can win prizes.

To participate in the Waypoint Scratch-Off Sweepstakes, ECPs will receive a game card for each new Costa Rx order during the promotion period. Game card(s) peel off to reveal a location within Belize. Each location represents a different prize, and the game cards are only available to ECPs and their staff.

When they log on to redeem their game card prize, the ECPs also receive entry into the grand prize drawing for an all-expenses-paid trip to Belize.

Patients who purchase a new pair of Costa Rx sunglasses will receive one entry into the grand prize drawing for a trip to Belize.

INFO: COSTAWAYPOINT.COM/ECP

{ON THE CAMPAIGN TRAIL}
PROMOTING EYE HEALTH

Targeting the growing rates of glaucoma and macular degeneration, the BrightFocus Foundation has launched a new public service announcement (PSA) campaign, “Make a Plan Today: Get Your Eyes Checked.” The PSA features powerful, first-person accounts from people living with vision disease.

The TV and radio spots urge viewers to get their eyes checked and to visit the website to learn more about vision disease and for a new resource, “The Top Five Questions to Ask Your Eye Doctor.”

INFO: BRIGHTFOCUS.ORG/EYECHECK