SUN SHINE

CLEARVISION UNVEILS ASPIRE SUN COLLECTION

Aspire Eyewear introduces a new sunwear line to its recently launched optical collection. Incorporating the latest in technology, advanced materials, and fashion, Aspire sunwear is a colorful, aspirational collection for men and women. The Aspire brand is distributed exclusively through U.S.-based ClearVision Optical.

Like the optical collection, Aspire sunwear is created with SDN-4, a thin, lightweight, and hypoallergenic material offering comfort, wearability, and adjustability. Temples are constructed of TR-90, enhancing the barely-there fit and feel of the sunwear.

The Aspire sunwear collection includes three on-trend styles in three colors each, Aspire sunwear styles are named according to aspirational adjectives that express consumers’ unique style, or what they may “Aspire To Be.”

INFO: 800-645-3733, ASPIREEYEWEAR.COM

TO THE MARKET:

“Sunglasses say a lot about a person, and a great pair of sunglasses makes you feel good when you put them on. Like the eyewear collection, Aspire suns let consumers show who they “Aspire To Be,” through their innovative designs and advanced materials.”

— DAVID FRIEDFELD, PRESIDENT OF CLEARVISION OPTICAL, EXCLUSIVE DISTRIBUTOR OF THE ASPIRE BRAND

CONTEMPORARY COOL

L’AMY ROLLS OUT KENZO COLLECTION

L’Amy has launched the Kenzo collection of ophthalmic eyewear and sunglasses for men and women from the French luxury house founded by Kenzo Takada and designed by Humberto Leon and Carol Lim. The styles feature the patterns and textures that are signatures of Kenzo designs, blending Japanese and Parisian design influences. Kenzo Men has nine styles for 25- to 50-year-old men. Kenzo Women has 14 sun and ophthalmic styles for 25-to 50-year-old women. Both feature exclusive Kenzo patterns, bold signature logo on some sunglasses, and contemporary styles. Marketing pieces include countercards, one- and three-piece displays, and banners.

INFO: 800-243-6350, LAMYAMERICA.COM

TO THE MARKET:

“The Kenzo eyewear collection brings together Parisian influences with Japanese culture and melds fun prints and textures. The energetic, exclusive Kenzo patterns the fashion house is known for are incorporated both inside and outside the frame, for a singular look.”

— CHERYL CANNING, MARKETING MANAGER, L'AMY AMERICA

POWERED BY KIDS

SAFILO INTRODUCES THE NEW “KIDS BY SAFILO” EYEWEAR COLLECTION

Safilo presents the new Kids by Safilo eyewear collection: a ground-breaking eyewear project devoted to 0- to eight-year-olds, designed with a medical-scientific approach, and engineered with advanced technologies and materials. Kids by Safilo ophthalmic frames are created to respond to children’s unmet needs, blending innovation and comfort. The new eyewear collection matches children’s visual and physical requirements and, at the same time, meets their parents’ expectations.

Through the collaboration with SIOP (Società Italiana di Oftalmologia Pediatrica) and in compliance with the guidelines of WSPOS (World Society of Paediatric Ophthalmology and Strabismus), Safilo has created a product with the adoption of a medical-scientific approach to meet the key needs of children. Frames are flexible, safe, and free from sharp surfaces and edges. They are lightweight and stable, thanks to the presence of a lower bridge and to the special design of the temples with a horizontal bend, plus the lenses cover children’s entire field of vision, ensuring effective correction.

INFO: SAFILO.COM

TO THE MARKET:

"The idea to look more deeply into children's eyewear came from our plant workers, more than 75% of whom are women. In one of my quarterly plant employee meetings, I was asked whether we could create eyewear for children across the world, and tell the story to their mothers that the eyewear is made with care for their children, also by the hands of mothers."

— LUISA DELGADO, CEO OF SAFILO

LITTLE LIGHTS

ALTERNATIVE & PLAN “B” EYEWEAR ACQUIRE DISTRIBUTION RIGHTS FOR NANOVISTA OPTICAL

Alternative & Plan “B” Eyewear are the exclusive North American distributor for NanoVista Optical, a baby and children’s eyewear line.

NanoVista frames are designed to meet all the demands and expectations that are placed on children’s eyewear. Made from Siliflex, these frames are 35% lighter than frames made from acetate and have exceptional shape memory, making them practically indestructible. Twist-proof hinges allow an angle above 270° to be opened without causing damage. Temples feature Curving Rubber technology and have no metal parts, limiting the potential for damage or injury.

Each frame comes with standard, easily adjustable temples as well as a headband fixing system that is functional for sports or other recreational activities.

INFO: 888-399-7742, CUSTOMERSERVICE@ALTERNATIVEEYES.COM

TO THE MARKET:

“We make everything else we sell, but we cannot make this. The brilliant minds at NanoVista have created something very special that will change the way baby and children’s frames are dispensed. This is a game changer.”

— PAUL STORACE, PRESIDENT OF ALTERNATIVE & PLAN “B”