In order to meet exhibitor and visitor needs more effectively and further bolster its status as a leader, Silmo organizers report the show is undergoing a major facelift. No longer just a trade fair, it is now spotlighted as the world’s largest flagship store dedicated to vision. It brings together the optic sector’s most comprehensive offering under one roof, confirming its role as a key driver of business for all its participants.
Visitors to Silmo Paris come in search of new experiences likely to enhance their business performance. They want to be given a sneak preview of new technologies and innovations, original designs and upcoming fashions. They require access to information and training on products and the latest trends. They come to meet existing suppliers and identify new ones. They also wish to meet their peers.
Underpinned by all these expectations, Silmo has redesigned the "shopper" experience for visitors around four themes that characterise Silmo:
Silmo Fashion showcases the latest collections from eyewear manufacturers, frames in truly eclectic styles, luxury/sports selections and trends forums.
Silmo Health brings together lenses, low vision solutions and contact lenses.
Silmo Innovation shines the spotlight on the Fab Lab, which highlights the latest technological innovations, along with specialist makers of optical equipment, POS furniture and "connected opticians."
Silmo Training offers the Silmo Academy with its symposium, technical workshops.
Adopting a broad-based yet selective strategy, this new approach provides participants with bespoke services and practical tools to grow their business: creative solutions to enhance their day-to-day performance, an impressive array of the latest trends to offer inspiration and generate new business opportunities.
Silmo is a distinctly French trade fair, endowed with a certain je ne sais quoi that sets it apart from numerous other such events. It is a forum for working and placing orders, but also an informal gathering for meeting other professionals, with ideal opportunities to relax and compare notes.
This 2015 edition marks a new departure. This is the first time a professional trade fair has positioned itself as a flagship store, reaffirming its reputation as the most comprehensive showcase of an entire sector.
Silmo Paris is changing and is proclaiming the changes. Supported by the Carlin Communication Agency, the trade fair is adopting retail-inspired visual codes to publicise its 2015 edition via a high-end statement that revolutionizes the traditional image of professional events.
Since the shopping bag is the iconic image of a flagship store, Silmo Paris takes up this theme, adopting it as the emblem of its new look... A bag which it makes larger than life, embellishing it with a splash of vivid yellow for a powerful visual and aesthetic impact.
Conveying a sharp contrast, the visuals feature characters in black and white, each holding a Silmo bag. The duotone effect produces a visual shock that instantly draws the eye, an ambience in which fashion and style generate new business. The campaign reveals the new Silmo’s true personality, characterised by high visibility and distinction.
Silmo’s branding (logo and brand persona) have also been revamped. Its visual identity has a more streamlined look, adding a touch of chic sophistication. Thanks to these new communication tools, the optics sector’s centrepiece event sets out to make a bigger impact, enhance its visibility and attract new visitors... a win-win situation for everyone involved.
INFO: silmo@silmo.fr