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What’s new online…information for you and your patients
ZEISS ACADEMY GOES LIVE
ZEISS Vision Care has launched ZEISS Academy Vision Care, a new online campus that helps ECPs develop skills that they can apply immediately in their practices. The course content, developed through extensive discussions with ECP customers, falls into three critical areas of practice need: optical science, ZEISS products, and selling skills.
Using spoken narrative, animation, and “gamification” techniques, the site seeks to provide an engaging and retainable education experience. It also tracks users’ progress and allows students to pick up where they left off, and it provides personalized certificates for courses completed. The academy is available to ZEISS customers 24/7.
INFO: ZEISS.COM/E-LEARNING
QUESTIONS? NUPOLAR GRADIENT HAS ANSWERS
Younger Optics has launched a website dedicated to answering ECPs’ questions about NuPolar Gradient lenses. It includes a short video, photos, and all the practical information ECPs need to dispense NuPolar Gradient lenses. And, for a limited time, Younger Optics is offering complimentary NuPolar Gradient lenses to eligible ECPs in the U.S. and Canada who register at the site.
INFO: NUPOLARGRADIENT.COM
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REM 2.0
REM Eyewear has reinvented its website to be more visually appealing and easier to navigate, while also offering new features. These include a retailer locator, detailed brand pages, and a search function that allows users to search by frame style, color, or size. It also offers sections for both ECPs and consumers, and the site is optimized for all devices.
INFO: REMEYEWEAR.COM
There are 3.2 billion Internet users (and growing) in the world today, 280 million in the U.S. alone. (Internet Live Stats)
GOING CONTEMPORARY
Westgroupe’s newly redesigned website has a more contemporary look, is easier to navigate, and is optimized for mobile devices. The same great features on the old website are still available—from creating a custom catalog and placing orders online to viewing upcoming events. Customers still have access to their statements, order status, order history, and invoices.
INFO: WESTGROUPE.COM