Articles
ACCESSORIES CLOSE UP: READERS
Welcome to the Jungle
BUYER’S FORUM
Working Hard or Hardly Working?
Spectacular AT EVERY AGE
On-point eyewear—plus a few bonus beauty tips delivered by beauty guru Bobbi Brown herself—for women in their 20s and 30s to women in their 40s, 50s, 60s, and beyond
By AMY SPIEZIO
EDITOR’S LETTER
A Passion for Excellence
Thwarting THEFT
Retail theft is rising in the era of online shopping. Here’s how optical stores can adopt best practices from across the retail sector to counter fraud
By Barbara Thau
Equipment Buying Checklist
Experts weigh in on questions you should answer before deciding on a surfacing or finishing equipment purchase
By SUSAN TARRANT
FIX AND FIT
A Manual for The Mangled
FIRST PERSON
5 Questions for…
LAST WORD
The Meaning of Millennial Life
HR FORUM
Moving Beyond Mediation
OPTI-SHOPPER
lines & launches
OPTI-SHOPPER
frame introductions
OPTI-SHOPPER
buyer’s guide
SERVING UP LENSES: Bundling vs. À La Carte
Packaging lenses and eyewear may be a selling key for optical retailers large and small
By KARLEN MCLEAN
FRONT LINES
{OCTOBER 2015} The Hot List
TRENDSPOTTING
On Our Radar
STAR STYLE
Starry-eyed
SOCIAL MEDIA
Socially Challenged?