THE GOOD FIGHT

CLEARVISION OPTICAL ROLLS OUT ELLEN TRACY FUNDRAISING READERS

ClearVision Optical introduces Ellen Tracy ready readers, a limited-edition collection of four ready readers designed to benefit the Breast Cancer Research Foundation (BCRF). Available in both metal and acetate, the four Ellen Tracy ready reader designs feature on-trend shapes like uplifting cat-eyes and rectangles in a Pink and Black color palette. Each is available in four magnifications: +1.0, +1.5, +2.0, and +2.5. With names like Hopeful, Loved, Survivor, and Thrive, the collection captures the strength of breast cancer survivors and embodies their courage to fight against the disease.

Through October 30, ClearVision is offering a free in-store merchandising kit with the purchase of each set, including a four-piece display and countercard. For information about BCRF, visit bcrfcure.org.

INFO: 800-645-3733, CVOPTICAL.COM

TO THE MARKET:

Each set of Ellen Tracy ready readers sold between now and August 2016 will raise money and awareness for the fight against breast cancer. ClearVision Optical is donating 22% of the suggested retail price to the Breast Cancer Research Foundation.

NEW IMPORT

VILLA EYEWEAR BRINGS ITALY TO THE U.S.

Villa Eyewear expands its mission to distribute Italian brands in the U.S. market as the exclusive distributor for Vista Eyewear’s Mad in Italy collection. Launched in 2009, Mad in Italy brings together a unique blend of style and technology. Using carbon fiber, titanium, and colorful nylon, the collection has a bold and unique personality. It employs colored carbon fiber in different treatments and embellished temples that are adjustable for a comfortable fit. Several technological solutions, such as screwless invisible hinges, silk coating, and anti-scratch carbon, enhance the consumer experience. Madup! styles boast iridescent nylon fronts and 3D effects. MadFun models are colorful, nature-inspired glasses.

INFO: 877-889-0399, VILLAEYEWEAR@AOL.COM

TO THE MARKET:

Villa Eyewear exclusively specializes in the distribution of 100% Italian brands in the U.S. market. This new partnership comes as a response to the increased demand for high quality and innovative design by U.S. consumers.

ON THE MOVE

SPY RELEASES NEW ACE MX GOGGLE

SPY’s new Ace MX is a midsize goggle available with a Superior Injected Curve (SIC) lens. The SIC lens provides solid impact protection against dirt, rocks, and debris, and features 100% UV protection. The goggle also has a simple and swift lens change system: the all-new Quick Draw gives wearers the upper hand when conditions dictate a lens swap. Outfitted with a sliding lever that allows users to swiftly release and reload the lens, the Ace MX offers solid protection with easy operation.

The Ace MX is available with the innovative SPY Happy Lens—a color contrast-enhancing lens technology that studies suggest creates a lift in mood and alertness. Technical features that boost performance and comfort include the quad-layer Isotron face foam, featuring moisture-wicking Dri-Force fleece, and SPY’s proprietary RISE ventilation system, which combats lens fogging. Built from flexible polyurethane, this model conforms to any face for a comfortable fit that is compatible with helmets.

INFO: 760-804-8420, SPYOPTIC.COM

TO THE MARKET:

“We’re happy to introduce the Ace goggle—SPY’s most innovative MX goggle to date—to the MX market. The Ace’s SIC lens and Quick Draw lens change system result in a combination of safety, comfort, and ease of use. It’s also available with the Happy Lens, providing riders with the best visual experience on and off the track.”

—TRAVIS TOMCZAK, SPY GOGGLE LINE MANAGER

PLAYING WITH LIGHT

KIRK & KIRK PRESENTS KALEIDOSCOPE COLLECTION

Kirk & Kirk announces the launch of its new collection, Kaleidoscope. Inspired by Kalos, the Greek god of beauty, Jason and Karen Kirk propose a unique color palette that is in tune with seasonal fashion trends but is distinctly different from the crowd. The frames, which are handmade in France from start to finish, are crafted in a signature Italian acrylic material, ensuring that the Kirk & Kirk collection is unique.

The Kaleidoscope optical collection offers eight shapes in nine colors that include Aqua, Coral, and Cranberry and combination colors Ocean Flame, Dusk, and Earth. Shapes remain simple and accessible with a nod to classic British styling.

The Kaleidoscope Sun Collection comprises six shapes in four color combinations.

This is only Jason and Karen’s second collection as Kirk & Kirk. Their first collection, Vivarium, was greeted with several awards.

INFO: KIRKANDKIRK.COM

TO THE MARKET:

“We have spent much of this year listening to opticians to assess what would improve their business. The majority want a collection that makes their store unique and allows them to stand out from their competitors, but also a collection that will sell.”

—JASON KIRK, MANAGING DIRECTOR, KIRK & KIRK