Free Flowing

COSTA LAUNCHES RX RIMLESS LINE

Costa continues to grow its Rx program with the launch of its new line of rimless sunglass styles available in customized Rx sun lenses. The five new rimless Rx styles include Austin, Ballast, Cayan, Destin, and Galveston. An array of lens colors is available, such as gray, copper, sunrise, blue mirror, green mirror, and silver mirror.

Chas MacDonald, president of Costa, says, “We customize every Rx order in our state-of-the-art, in-house optical lab in our Daytona Beach headquarters, and have an incredible quality control process to ensure our customers receive the best in premium performance sunglass technology.”

Its Rx offerings have also evolved to include a polycarbonate option in its 580P lens technology, and includes backside anti-reflective and C-WALL coatings on Costa 580P Rx and 400 Rx lenses.

INFO: 800-447-3700, B2B.COSTADELMAR.COM

SHOW BUSINESS

Costa’s director of Rx sales, Renato Cappuccitti, will also host an hour-long seminar on Fri., Sept. 18, from 4-5 p.m. PST in the Medical & Science Theatre at Vision Expo West for all trade show attendees. The seminar, entitled “Sunglasses and the Science of Light,” will focus on how invisible and visible light waves are managed through sun lenses to enhance a patient’s vision.

Sport Sights

REVO KICKS OFF PARTNERSHIP WITH CLEARVISION AND B. ROBINSON

ClearVision Optical and Legacie, the Luxury House of B. Robinson, have announced a partnership for the domestic distribution of the Revo brand to the optical channel. The strategic alliance has been formed to expand the offering of Revo within the U.S. domestic optical market. ClearVision will begin full distribution by January 1, 2016, with a launch preview at Vision Expo West 2015. Legacie will facilitate the transition by servicing select key domestic partners.

The Revo brand aligns with ClearVision’s overall corporate strategy of offering innovative, advanced collections to its customer base, company representatives say.

INFO: CVOPTICAL.COM

TO THE MARKET:

“One of our strategic goals is to offer a world-class sunglass brand to our brand portfolio, and Revo is the perfect fit for our organization. The brand has a great history within our industry, and as the original performance lens it is a true authentic sunglass brand. We’re very excited to branch into this arena.”

— PETER FRIEDFELD, CLEARVISION EXECUTIVE VICE PRESIDENT

Uncharted Waters

VANNI PINPOINTS STYLE WITH NEW MAPS COLLECTION

Vanni’s new eyewear collection proclaims its loyalty to the principles of Made in Italy: quality workmanship, originality of style, and special materials.

The Vanni style center has brought out originally designed glasses in exclusive materials, and takes infinite pains with detail—the hallmark of the brand—and makes each pair of glasses truly original.

The Vanni Maps collection creates the understated efficiency of the urban network with intertwining, brightly colored lines chasing each other like routes on a city plan. The outcome provides both male and females wearers with stylish sophistication.

The collection is offered in acetate or metal. Metal styles are photo-engraved and scored by a high and low relief network of lines.

The Maps collection is offered in three conceptual urban map colors: Shiny Black Gray Maps, Matte Violet Red Maps, and Matte Brown Orange Maps.

INFO: 800-876-EYES, MYDESIGNGALLERY.COM

TO THE MARKET:

“Our commitment to designing exclusive acetates goes without saying. All Vanni patterns are designed and personalized at the Vanni style center. We have added five exclusive block acetates to the Vanni brand over the last few years. That’s 20 color variants in total, making Vanni a unique brand on the eyewear scene.”

— LIZ TONTODONATI, DIRECTOR OF MARKETING, DESIGN GALLERY

American Classic

COLE HAAN EYEWEAR COLLECTION ROLLED OUT BY ALTAIR

With the launch of its 2015 collection by Altair, Cole Haan enters into a new era, infusing classic looks with exciting new technologies. Based on three collection categories (Heritage, Classic, and The Grand Lifestyle), Cole Haan’s commitment to craftsmanship shows in 20 ophthalmic and 13 sun styles for men and women.

The Heritage Collection’s Weave grouping uses the iconic basket weave in designs as a nod to the Cole Haan heritage; the Leather group features genuine leather-wrapped temples. The Classic Collection’s Logo grouping has the Cole Haan logo etched onto the temples, while the Diamond grouping features a classic logo and Monogram has a modern logo approach. The Grand Lifestyle Collection uses bold pops of color and trendsetting shapes.

INFO: ALTAIREYEWEAR.COM

TO THE MARKET:

“Cole Haan is an iconic American brand with a renowned heritage and classic design that is seamlessly executed through each of their product categories. Their skillful craftsmanship and eye for high quality easily translates to eyewear that the Cole Haan consumer will appreciate.”

— STEVE WRIGHT, PRESIDENT, ALTAIR EYEWEAR

Regal Readers

EYEOS ADDS EXOTIC PREMIUM READERS

eyeOs Premium Readers will debut “exOtic,” a luxury reading collection, at Vision Expo West in Las Vegas. eyeOs’ exOtic Collection is comprised of five timeless, exceptional designs. Each frame is a stunning, one-of-a-kind masterpiece, handcrafted using ethically sourced, all-natural water buffalo horn. The collection is fitted with eyeOs’ Hex-O-Tech lenses, which feature premium AR, UV400, anti-fatigue, and scratch-resistant coatings, and are available in both aspheric single vision and FT-28 photochromic bifocal lenses in +1.50, +2.00, and +2.50 powers.

INFO: EYEOSREADINGGLASSES.COM

“The remarkable beauty and caliber of the hand-selected horn used, matched with eyeOs’ commitment to artistic design and expert craftsmanship, make the exOtic Collection the most sophisticated yet! The frames are unique, natural, hypoallergenic, and ultra lightweight.”

— SAM KOTOB, PRESIDENT AND CEO, EYEOS EYEWEAR

Driving Ambition

RALPH LAUREN AUTOMOTIVE EYEWEAR COLLECTION FROM LUXOTTICA TAKES OFF

The Ralph Lauren Automotive Eyewear Collection from Luxottica is inspired by Lauren’s passion for the automotive world overall and the charms of vintage cars. The cars he has collected through the years look as good today as they did when they were made. That has been his guiding principle in collecting them, and it is the same one that has guided his sense of design: Fashion is over quickly, but style is forever.

The collection for men and women features ophthalmic eyewear and sunglasses. The key product features that distinguish the collection are linked with the vintage car universe: lightweight aluminum used in sport and racing cars to improve their performance, vintage screws like those seen throughout vintage car bodywork, and perforated leather used for driving gloves and car seats.

INFO: LUXOTTICA.COM

TO THE MARKET

“Small details such as vintage screws and perforated leather create an immediate connection with vintage cars.”

— RALPH LAUREN REPRESENTATIVES