WHICH DEVICES ARE MOST POPULAR?

80% of Internet users own a smartphone

EMERGING DEVICES USED TO SEARCH THE INTERNET

SOURCE: Global Web Index - globalwebindex.net/blog/80-of-internet-users-own-a-smartphone

SHOPPING STARTERS

Search is the most common starting point for mobile research

SOURCE: Google/Nielson Mobile Path to Purchase Custom study

THE RUSH HOURS

DEVICE USAGE BY TIME OF DAY

Mobiles are most used during commute
(early morning 7-10 a.m.)



PCs are most used during working hours
(daytime 10 a.m.-5 p.m.)



Tablets are most popular at night
(early evening and prime time 5 p.m.- midnight)

SOURCE: ComScore Device Essentials