ON THE WEB

Get Connected

What’s new online…information for you and your patients

CONNECT THROUGH SOCIAL MEDIA

transitions Optical, Inc. is making it easier for eyecare professionals to join the #ThroughANewLens discussion and engage more fashion-forward and tech-savvy patients with fresh social media content. Transitions’ ECP-focused website provides ECPs the ability to easily view—and most importantly, share—a series of consumer videos that are available as part of the company’s “See Life Through a New Lens” consumer campaign.

The socially shareable videos feature fashion tips and trends from style maven and eyeglass guru Sarah Evans at South by Southwest (SXSW); content from Rolling Stone’s “Dawn to Dusk” editorial series sponsored by Transitions adaptive lenses; and a way to showcase the Transitions trial decals. Simple share buttons make it possible for eyecare professionals to share an item directly with their patients on their Twitter, Facebook, LinkedIn, or Google+ accounts. ECPs are invited to spark interest with their patients over social media by sharing the videos using the hashtag #ThroughANewLens.

INFO: TRANSITIONSPRO.COM/NEWLENS

ONLINE LEARNING PORTAL

Optovue, ophthalmic device company and pioneer in spectral-domain optical coherence tomography (SDOCT), has launched Optovue Academy, an online learning portal offering clinical education, technician training, and practice development tracks.

Content will be delivered via video PowerPoint presentations, recordings of live presentations, a library of research documents, a forum where learners can comment, and a calendar of live events supported or hosted by Optovue Academy.

Optovue Academy will be updated continually with new video courses, articles, and discussion threads.

INFO: OPTOVUEACADEMY.COM

{COOL CLICKS}

NEW COBURN SITE

Coburn Technologies’ new, cutting-edge website will provide visitors with a more custom and interactive experience for viewing the company’s optical equipment, product videos, and the latest news.

A new feature is the ability to chat with a Coburn Technologies representative, a feature that also works on any mobile device or tablet. Other site enhancements include a new mobile-friendly design, intuitive navigation, fast load times, and extensive product listings.

The “media” section is filled with press releases, archives, and product videos. The company has been adding new videos showcasing the use and features of its products.

INFO: COBURNTECHNOLOGIES.COM

INCREASED ACCESSIBILITY

Envision has revamped its website to reflect the organization’s evolution and its drive to improve the quality of life and provide inspiration for the blind and visually impaired through employment, outreach, rehabilitation, education, and research.

The design, structure, and content all have been retooled to make it easier for all stakeholders in that mission to interface with the organization. Improvements in accessibility include optimizing the new site to work with assistive technology such as screen readers and magnifiers, vivid imagery and video, a section labeled “Our Stories” featuring individuals whose lives have been positively impacted by the organization, a blog, a calendar of coming events, and a tab to access an online donation form.

INFO: WWW.ENVISIONUS.COM