WORKING GEAR

Hilco’s Leader OG-240S Rx Workwear is industrial safety eyewear featuring a sportier look, better fit, and optimum performance. The OG-240S features Leader’s V-Port Technology for enhanced peripheral viewing and ventilation, a 6-base lens with an 8-base look, and replaceable bridge and adjustable temples. It meets ANSI Z87.1-2010 and CSA Z94.3 industry standards. Available in two sizes and four colors, the frame comes complete with safety sun lenses and a temple strap.

INFO: 800-955-6544, HILCO.COM

PRODESIGN DENMARK

ProDesign Denmark's new collection, 1752-1755, uses raw material for gradient fronts. The color transitions at one end of the material, and the company uses two sheets and laminates them together, with the top layer upside down to create an “arrow pattern”. By cutting the laminated material to see the effect from the side, the three-dimensionality of the temple supplements the material pattern.

The color theme of the temples is vivid and playful, and the split between the first two colors is easy to see, no matter how wearers style their hair. To balance the playful look of the temples, the front is monotone in the same color as the first color of the temple for a sophisticated, strong appearance. The grouping comes in four shapes and three to five colors, depending on the model.

INFO: 800-654-6099, PRODESIGNDENMARK.COM

FRAME INSIGHTS

BACK TO SCHOOL!

Ready for the classroom, Dolabany Kids from Best Image is rolling out two new styles for boys and girls, Chef and Inventor. Made of TR-90, the frames are lightweight, hypoallergenic, durable, flexible, and resistant to extreme temperatures. Today’s parents want frames that look good and last. Notes president and owner Mark Dolabany: “From my own experience on the road, I’ve found that many optical shops are reluctant to maintain an extensive inventory of kids’ frames because they simply do not sell as frequently as adult styles. However, I think it’s important to keep in mind that your young customers are your future clientele, and that building a relationship with them now may be the key to maintaining a client for a lifetime.”

INFO: BESTIMAGEOPTICAL.COM

TIPS: INCREASING KIDS’ EYEWEAR SALES

Best Image’s Mark Dolabany suggests these techniques to help you sell kids' frames:

DEDICATE a section of your shop to kids that will attract their attention.

SPEAK to the child for just as much time as you have with the parents.

MAKE eye contact with kids and pay them attention. Dolabany notes that in the buying process, the child has 50% say in the decision and the adult has the other 50%.

EDUCATE your customer on the importance of durability and flexibility of the frame. Always highlight the characteristics of the frame.

SOMETHING TO TALK ABOUT

Tura Inc. is celebrating the 30th anniversary of Model 311, its longest-selling model, which has become iconic to the industry. Talk show host Sally Jessy Raphael wore the 311 in red, and it became her signature look.

The company will celebrate Model 311 from its namesake Tura collection in a multitude of ways including new colors, and 311 Limited Edition sunglasses.

Model 311 has been available in three top-selling colors for 30 years—Red, Tortoise, and Black. The new launch features six new colors: Brown-Blue Fade, Olive Tortoise, and Black Tortoise for ophthalmic eyewear, and limited-edition sunglasses with CR39 mirrored lenses in Blush Fade, Blue Fade, and Teal Fade,.

Frames come with a custom leather case and certificate of authenticity. Tura is also celebrating 311’s anniversary with a range of gifts and an exclusive 311 sunglass in rich, translucent Navy with iridescent mirrored lenses and custom limited-edition leather case, available only as a gift with a qualifying order.

INFO: 800-242-8872, TURA.COM

HITTING THE STREETS

F8 Street Series, the top-selling F803 Sports Protective frame series by Liberty Sport, launches a new design to this collection available immediately. The collection was originally launched in 2010 with six authentic designs inspired by a fusion of sports performance and street art. Over the years, a number of designs have been integrated into the assortment, but the launch of the newest style known as the Neon Tag brings the collection to 13 available styles.

“Children/teens like to wear gear that makes a statement, and eye protection is needed during any type of sport,” says Michelle Mesonero, product manager for Liberty Sport. “We have successfully designed a collection that is fun to wear during organized or extreme sports and even as a lifestyle frame, which we believe this new design truly speaks to. Parents will pay a little more for gear that their children truly enjoy wearing.”

INFO: 800-444-5010, LIBERTYSPORT.COM

HANDSOME TECH

Hinge C2, the newest collection by Silhouette, is characterized by distinguishable expertise that achieves its masculine design. The combination of 23-carat, gold-coated titanium and hand-polished, high-gloss finish complements the soft tactile texture. This texture is crafted with SPX material, which provides a lightweight and comfortable fit.

A screwless, high-precision hinge has been incorporated into the design for a refined, yet sophisticated, look.

Hinge C2 can be customized with various lens shapes, treatments, and frame size options for the perfect fit and style.

INFO: 800-223-0180, SILHOUETTE.COM