Millennials + Your Business

Millennials receive a lot of attention. And it’s no wonder—they are the largest generation in U.S. history, wielding about $1.3 trillion in annual buying power, and they’re poised to enter their prime spending years.

In this exclusive Millennial Guide, we deliver key information about this coveted generation—because they are (very) different. Dig into our roundup of essential background facts plus the biggest millennial-approved eyewear fashion trends and “aha moment” tips from ECPs successfully targeting this unique market.

A special thank you to Silhouette, the innovative Austrian eyewear maker that recently debuted its neubau eyewear collection, for sponsoring this supplement—and making it possible for us to bring you this information, all wrapped up in a package that is easily shareable and accessible for future reference.

We hope you enjoy,

Erinn Morgan, EB Editor-in-Chief

Trendsetting Creativity: neubau eyewear

A place where creativity is the driving force. Neubau is a neighborhood where modern design meets tradition and craftsmanship—it is the designers’ choice district in Vienna, Austria.

The neubau eyewear collection celebrates neighborhoods like these all around the world. Although neubau targets a millennial (Gen Y) customer, it also appeals to Gen C, a powerful new force in consumer culture that describes a consumer group that cares deeply about creation, curation, connection, and community. Gen C is not defined by age—it’s defined by attitude and mindset.

NEUBAU-EYEWEAR.com