THOROUGHLY MODERN + MILLENNIAL

Silhouette Launches City-Inspired Brand

Silhouette has launched neubau eyewear, a new global brand of glasses appealing to the millennial market. Inspired by the trendy neighborhood Neubau in the 7th district of Vienna, Austria, which is home to galleries, cafes, and hipster bars, neubau eyewear is tailored to a modern urban audience.

The optical collection highlights comfort, heritage, and innovative design. Consisting of 12 models in six colors each, the optical collection will launch globally in June. The line has a suggested retail price range of $200-$250.

The neubau sunglasses collection is slated for launch in October 2016.

To support neubau and its other brands, Silhouette recently increased its number of employees by 20%.

INFO: HELLO@NEUBAU-EYEWEAR.COM, NEUBAU-EYEWEAR.COM
VEE BOOTH: 3646

TO THE MARKET:

“In an authentically appealing way, neubau eyewear reflects the recent zeitgeist of eyewear fashion. It is inspired by young, creative, and contemporary Vienna and can be seen as an homage to all urban trendy areas as well as those who live, work, and play in them.”

—DANIEL LIKTOR, NEUBAU BRAND MANAGER

TRAVELING STYLE

Morel’s Nomad Collection Is Inspired by the World

Capturing the spirit of adventure and wanderlust embodied by world travelers, Morel’s new Nomad collection is inspired by the cities of the world and those who explore them. A total of 30 new styles, 16 for men and 14 for women, take handcrafted acetate and/or stainless steel and translate them into adventurous yet wearable frame styles.

Each of the new ophthalmic designs for men takes colorful inspiration from global outposts including Dublin, Oxford, and Chamonix. The easy-to-wear styles are tagged with their city source on the left temple of each frame.

Rio, Paris, Sakura, and Barcelona’s beauty and style inform the women’s designs, infusing them with youthful femininity and bold color on frame fronts and temples.

All Nomad frames are made using handcrafted acetate and/or stainless steel and are equipped with a double-action spring hinge. P.O.P. materials include choices such as counter cards, banners, and a logo plaque, and both three-piece and one-piece display units are available. Suggested retail prices are $150-$175.

INFO: 201-891-4774, MOREL-FRANCE.COM
VEE BOOTH: G5552

TO THE MARKET:

Designed for the non-conventional man and woman looking for a contemporary, affordable frame, this easy-to-wear collection is on trend without the price tag of a designer label.

—MOREL EYEWEAR

SOPHISTICATED SURPRISES

Kering Eyewear Introduces Christopher Kane Eyewear

Bringing his signature British fashion to the optical market, Christopher Kane is presenting a new optical collection with cutting-edge unisex options. The Italian-made collection from Kering communicates the Christopher Kane brand DNA, offering iconic inspirations and details such as nude-mixed-with-neon colorways.

Kane’s initial eyewear styles encompass two design directions: "Floating Lens" styles and "Color Feeling" styles. In addition, 50% of the collection features Smart Asian Fitting.

The Floating Lens styles present sheer and subtle nude effects heightened with unexpected color details and a lens that appears to float free within fine metal frames. The grouping ties into Christopher Kane’s accessories collections with icon neon detailing on the nose pad, hinges, and core wire of the crystal temple tip.

With two commercial styles, the Color Feeling grouping reinterprets classic shapes in light, transparent acetate with neon pops on the collection-specific hinges.

Suggested retail prices are $330-$375.

INFO: KERING.COM
VEE BOOTH: KERINGEYEWEAR.US.MK@KERING.COM FOR APPT.

TO THE MARKET:

The extreme lightweight construction—only 16 grams—completes this incredible product experience, thanks to a super-thin metal frame and finely sculpted metal components.

—KERING EYEWEAR

HANDCRAFTED HISTORY

Inspecs USA Debuts Saville Row’s Combination Collection

Known by celebrities and England’s upper crust for a legacy of quality and understated style, the Algha Works factory has been producing handcrafted Saville Row eyewear in London since 1932. Distributed by Inspecs USA, Saville Row eyewear comprises 18kt rolled gold, iconic styles, together with acetate and gold combination models based on Algha vintage designs.

The brand’s new Saville Row Combination Collection takes more than a century of refined craft and blends it with progressive designs.

The collection includes 10 styles, including men’s, women’s, and unisex looks in colors ranging from deceptively simple transparent styles to detailed acetates. Each model blends acetate and rolled gold for creatively updated interpretations of the classic shapes and styles that have made the line a benchmark of quality eyewear. There's no official MSRP, but ECPs commonly price them in the area of $450, Inspecs reports.

INFO: 727-771-7710, INSPECSUSA.COM
VEE BOOTH: 5334

TO THE MARKET:

We are excited by change. Our new Combination Collection represents over a century of refined craft with progressive designs and the spirit our business was built on. Inspired by generations of artisans and craftsman who came before us, our frame makers have dedicated their lives to refining the mastery of their art form.

—INSPECS USA

A TRUE ORIGINAL

Safilo’s New Polaroid Ophthalmic Collection

Safilo has rolled out its new Polaroid Eyewear ophthalmic collection. The inventor of the original polarized lenses and a brand that, for over 75 years, has been a symbol of pop culture for millions of people throughout the world is keeping the focus on progress with a new ophthalmic eyewear collection that adds edginess to the brand’s style.

With a steady focus on affordable design, the collection was conceptualized with design-led eyewear to the full spectrum of potential wearers at a strong price value.

Allowing for a wide variety of tastes, styles, and facial features, the 20-piece collection’s five conceptual directions include rounded, square, rectangular, and the more feminine cat-eye shapes.

P.O.P. includes a 20-piece presentation couvette, five-place counter displays, rack and window customization option, and counter cards. Suggested retail pricing is $98.

INFO: 973-952-2800, SAFILO.COM
VEE BOOTH: 3548

TO THE MARKET:

“We are excited to launch a Polaroid ophthalmic collection in the U.S. this spring. This uniquely designed and all-new global collection embarks on an exceptionally cool design-led approach that highlights the brand’s innovative design skills and love of color at an unbeatable value for the price.”

—GLENN RUSK,
SAFILO NORTH AMERICA COMMERCIAL HEAD

PROTECTION FOR ALL

ClearVision’s New BluTech Blue Light Solution

ClearVision Optical’s new BluTech frame-and-lens solution offers the blue light protection of BluTech lenses—the brand that originated indoor and outdoor blue light protection—with the latest fashion-forward frame styles and finishes. The lenses are edged into the frames, ready to dispense. This patented solution allows ECPs to provide protection to patients who do not wear prescription eyeglasses or face the common digital eye strain problems associated with contact lenses and computer use.

BluTech lenses specifically address blue light’s effects on blur and glare, potential damage to the macula, and the circadian rhythm disruption that can cause other health issues—all with distortion-free clarity and a premium super-hydrophobic AR coating.

With 50 SKUs, there are frame and lens options that will work for kids as well as adults, in clear lenses and sun lenses. The suggested retail price is $99. P.O.P. for the collection includes an attractive custom display and in-store merchandising materials.

INFO: 800-645-3733, WWW.CVOPTICAL.COM/BLUTECHFRAMES
VEE BOOTH: 4520

TO THE MARKET:

Our product provides an all-in-one frame-and-lens solution that will enhance visual performance and improve protection, without sacrificing the style and quality of the eyeglass frame.

—CLEARVISION OPTICAL

SAFETY (AND STYLE) FIRST

Wiley X Launches Stylish WorkSight Collection

The new WorkSight collection from Wiley X is a top-quality ophthalmic line with street-cool colors and finishes that also doubles as a safety line with its ANSI Z87.1 safety-rated frames and removable side shields.

Like all Wiley X models, these new styles are certified according to the ANSI Z87.1 safety standards, so all users can focus on work or projects in safety—and now in style, too. The series is a line of fashionable glasses for the style- and safety-conscious individual.

All of the WorkSight styles come with easily installed side shields that help transform the glasses into a certified safety eyewear for work and leisure.

The collection's models are offered in masculine and feminine styles, which all can be fitted with prescription lenses. In addition, the low base curve qualifies for high power capabilities in these frames. The suggested retail price is $129.

INFO: 800-776-7842, WILEYX.COM
VEE BOOTH: 3520

TO THE MARKET:

This exclusive combination of beauty and protection means that every model in the WorkSight line can instantly go from the factory floor to the dance floor without missing a beat.

—WILEY X

RUN LIKE THE WIND

Nike Vision Unleashes Five Performance Sunwear Styles

Nike Vision from Marchon has unveiled its Spring 2016 Running Collection, which stars five sunwear styles featuring responsive comfort, ventilation, clarity, and increased coverage. The Vaporwing Elite, Vaporwing, Tailwind, Tailwind Swift, and Bandit styles come in at least three different colorways, with a suggested retail price range of $145-$395.

Nike Vision designers turned to ZEISS, its optics production partner since 1998, for a reinvention of running eyewear—and ZEISS took to the drawing board in the summer of 2014.

Runners can enjoy design features in the collection such as suspended (and self-adjusting) nose pads to allow additional airflow and reduced fogging. Vaporwing and Vaporwing Elite specifically feature soft rubber channels on the inside of the temples that grip skin even as the athlete sweats.

INFO: MARCHON.COM, NIKEVISION.COM
VEE BOOTH: 4652

TO THE MARKET:

“ZEISS has adapted advanced free-form design and manufacturing techniques developed for ophthalmic and precision optics to achieve 0.06D optical performance for general complex shaped surfaces. This extra freedom has been exploited by the creative team at Nike (Marchon) to simultaneously optimize the fit, the aerodynamics, and the aesthetics of their new line of premium athletic eyewear without compromising optical performance.”

—STEVE SPRAT, NIKE + ZEISS LENS DESIGNER

ADDITIONAL HAPPINESS

Four More Frame Styles to Feature SPY’s Happy Glass

SPY Optic has introduced its Happy Lens technology in a new capacity: Happy Glass, which allows for premium color and contrast enhancement as well as scratch resistance on polarized glass lenses. Styles Admiral, Cyrus, Discord, and McCoy led the way in the Happy Glass Collection, and now four of SPY’s most popular sunglass styles (The Atlas, Dega, Farrah, and Rover) will feature SPY’s Happy Glass lenses, which are crafted in Italy and designed in California.

Studies suggest that the Happy Lens technology creates an uplift in mood and alertness. Happy Glass lenses block out the sun’s “bad” rays (like short-wave blue light and UV rays) and feature Trident polarization, which blocks 99% of glare. Happy Glass styles have a suggested retail price of $250.

INFO: SPYOPTIC.COM
VEE BOOTH: 4266

TO THE MARKET:

Light manufacturers use a similar technology as SPY in products designed to help with Seasonal Affective Disorder. SPY has a pending patent on this “therapeutic eyewear.”

—SPY OPTIC