MEET ME IN LA

Brazilian supermodel Adriana Lima is in focus as the star of Vogue Eyewear’s “Meet Me in Los Angeles” campaign celebrating the SS16 Vogue Eyewear Collection. Lima soaks in the summer energy and beauty of Los Angeles documented by famed photographer Ellen von Unwerth, from touchdown at LAX to a romantic rendezvous at the Santa Monica Pier’s Ferris wheel and the party environment of Venice Beach.

The collection features six new styles, two ophthalmic (suggested retail: $119) and four sun (retail range of $80-$100), each captured in a campaign image. The new styles embrace feminine colorful silhouettes in bold colors such as violet, opal, black, green, blue, and beyond.

INFO: 800-422-2020, LUXOTTICA.COM
VEE BOOTH: 4512

ELEGANT AESTHETIC

Safilo Group is rolling out an eyewear collection created by prolific product/interior designer and art director Marcel Wanders. The grouping combines high-tech production and innovation with an elegant, humanistic aesthetic.

The line offers six ophthalmic styles that have been created for comfort as well as individualized style in lightweight metal. The color range includes royal blue, clover green, merlot red, midnight black, and amethyst purple.

Detailing inside the frames features feminine engravings for women’s eyewear, while the unisex models have a more geometric design. Suggested retail price is $250.

INFO: 973-952-2800, SAFILO.COM
VEE BOOTH: 3548

TIMELESS ELEMENTS

Anne Klein eyewear from Altair (a division of Marchon/VSP Global) has introduced its Spring 2016 ophthalmic collection with looks meant to combine “high-end fashion and approachable wear-ability” by channeling the bold spirt of the designer with four styles, each available in varying colors, from mocha tortoise fade to rose gold.

Styles AK5050 and AK5051 suggest a modern feel with snakeskin acetate detailing, while the iconic lion logo and metal accents highlight the temple. A feminine silhouette, animal print detailing, and a simple black logo offer a different look with AK5048. Metal logo plaques on the temples and two-tone tortoise colorations accent AK5049. The frames have a suggested retail price range of $148 to $167.

INFO: 800-505-5557, ALTAIREYEWEAR.COM
VEE BOOTH: 4634

CLASSICS WITH EDGE

L’AMY’s Sperry collection is moving into spring with seven new sunglass styles and four new ophthalmic options. Each of the new designs blends classic lines with a dash of edge to appeal to men and women.

Sunglass style Castine blends elevated craftsmanship with iconic styling to create a striking and stylish model with polarized lenses. Measuring 55/17-140, the style has etched detailing on the lower portion of the frame front blending to the temples, embellished with the Burgee logo plaque, grommets on the temple tips, and Razor-Cut Wave-Siping on the inside of the temple tips. Suggested retail prices are $99-$108 for sunwear and $150-$175 for ophthalmic styles.

INFO: 800-246-6350, LAMYAMERICA.COM
VEE BOOTH: 3743

REVVED UP

Aspex Eyewear has introduced the M Series, the latest in the BMW Eyewear Collection embodying the spirit of the luxury car brand. The M Series targets youthful males who wish to stand out while still looking sleek and chic.

The collection holds seven optical styles (with spring hinges) and six sunwear styles in either acetate or titanium and available in various eye sizes. Shapes include sporty aviators, easygoing wayfarers, and classic rectangular designs in bold hues like satin navy blue and steel. Ophthalmic and sun styles have a suggested retail price range of $250 to $300.

INFO: 800-277-3979, ASPEXEYEWEAR.COM
VEE BOOTH: 3920

FLIPPING INTO STYLE

Hilco’s new flip-style sun clip presents the most iconic sunglass shape translated into Flip-Up form. The B&S “WayCool” Flip-Up features polarized lenses that provide 100% UV protection, and a micro clip to firmly affix the flip to the wearer's ophthalmic frame. Protective covers on the prongs protect frames and lenses. Each Flip-Up comes in a protective plastic case.

The Flip-Ups come in adult (MSRP $26) and junior (MSRP $22) sizes. The adult styles are black with silver mirror or blue mirror lens, or Havana with a brown lens. B&S WayCool Junior Flip-Ups are offered in black with gray lens, pink with red mirror lens, and blue with blue mirror lens.

INFO: 800-955-6544, HILCO.COM
VEE BOOTH: 4620