Articles
BUSINESS STRATEGIES
Are You Rep Ready?
BUYER’S FORUM
Being in Focus
CONTACT LENSES
Technology Sells. Literally.
DEMOGRAPHICS, AMERICAN STYLE
Sneak an insider peek at just how your peers (and the country’s economic bullet points) are faring from sea to shining sea with intel from our exclusive Regional Trends in the Optical Marketplace study results
By Stephanie K. De Long
EYE ON EQUIPMENT
Tales of the Daily Grind
FYI
FYI...
LAST LOOK
Specs Design Phenom
TOUGH Love
Got difficult lens customers? 3 eyecare professionals dish out details on their most outlandish experiences—and the resolutions that built relationships
By KARLEN MCLEAN
EDITOR’S LETTER
How Does Your Business Compare?
HOT LIST
8 Best-Selling Sun Lenses
NEW PRODUCTS
lines & launches
NEW PRODUCTS
frame introductions
NEW PRODUCTS
buyer’s guide
ON THE WEB
Get Connected
TRENDSPOTTING: TALKING POINTS
Gerard Santinelli on…PARTNERSHIPS
TRENDSPOTTING: STAR STYLE
Specs Appeal
VISION 101
5 Eye-Healthy Foods
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