THE NEXT GENERATION

Ogi Kids from Ogi Eyewear has unveiled a new sub-line inspired by Innotec’s ultramodern, high-tech optics. IN100, IN101, IN102, and IN103 are lightweight, stylish, and engineered for children’s active lifestyles. Each model is handcrafted from TR-90 surgical-grade plastic.

IN100 (pictured here, in various colors) offers stainless steel temples, capped with adjustable temple tips for comfort and flexibility. Rectangular shaping and vibrant colors top off the IN101, which also comes with stainless steel temples and adjustable temple tips. IN102 is designed in a round and iconic P3 shape, aimed toward the "junior professional.” IN103 shines in kid-approved hues like Race Car Red. Each model has a suggested retail price of $169.

INFO: 888-560-1060, OGIEYEWEAR.COM

SHIMMER AWAY

Swarovski from Marcolin offers three new models with sophisticated details in a range of shapes, materials, and colors. Micro-crystals shimmer on the front of frame SK5174, the Grazia (pictured), available in Black, Havana, or Violet.

Made from light metal, the Game (SK5168) comes in a cat-eye shape with baguette crystals on the geometric accent on the temples. This model is available in Ruthenium/Black, Gold/Havana, or Rose Gold/Ivory.

The Grey (SK5171), available in Black, Dark Havana, or Black/White, conveys a modern look and chic attitude in a rectangular shape, with temples decorated with metal inserts covered with crystal rocks.

SK5168 and SK5171 retail for $220; and the SK5174 retails for $235.

INFO: 800-345-8482, MARCOLIN.COM

BACK TO SCHOOL

ClearVision Optical introduces its 2016 Kids Collection featuring new styles in Op Kids, Jessica McClintock for Girls, IZOD Boys, and Dilli Dalli Eyewear, encompassing back-to-school friendly and on-trend looks.

Highlights include two new models for Dilli Dalli with IntelliFlex Soft Touch, featuring larger sizes up to 48. The Jessica McClintock for Girls collection gets a mature touch with color block accents. New Op Kids styles are colorful and highly patterned. Two of the IZOD Boys’ five new styles offer memory metal bridges for enhanced durability.

To celebrate the release of the 2016 Kids Collection, ClearVision is offering a back-to-school in-store merchandising program available to eyecare professionals until Aug. 31. Suggested retail pricing for Op Kids, Jessica McClintock for Girls, and IZOD Boys ranges from $94-$114; suggested retail for Dilli Dalli ranges from $60-$100.

INFO: 800-645-3733, CVOPTICAL.COM

KEEP IT CHIC

Anne Klein from Altair (a division of Marchon/VSP Global) introduces three bold sunwear styles this month that reimagine classic style.

AK7037 (pictured) is new to the The Wild Eyes Collection and features an animal print engraved on a triangular beveled temple. The chic, round front modernizes this new style. This model is available in Black Tortoise, Tokyo Tortoise, and Blue Tortoise.

The latest addition to The Leo Legacy Collection, AK7038 is a rectangular-shaped frame available in Black, Mocha, and Burgundy with custom snakeskin laminated temples. Temple end pieces feature the iconic Leo lion logo.

The Tortoise Collection welcomes AK7039, a frame with a cat-eye front and satin metal temples. AK7039 is available in Navy Horn Crystal, Blonde Horn Crystal, and Tortoise.

Suggested retail pricing is $170.

INFO: 800-505-5557, ALTAIREYEWEAR.COM

STREET CRED

Float Kids from Match Eyewear urges “mini hipsters” to find their own style with six new optical models. The new styles combine grown-up designs with fresh, smart styling for young trendsetters to “own their street cred.”

Three new styles for girls (244, 247, and 50) offer intricate detailing such as sparkling stones or confetti print. Model 244 (pictured) helps tots channel their inner Jackson Pollock with multi-color splash designed temples. The collection also offers three new styles for boys (245, 248, and 51) with touches like color blocking and stripes.

All Float Kids optical products come with protective cases and branded cleaning cloths.

The suggested retail pricing is $120.

INFO: 877-886-2824, MATCHEYEWEAR.COM

CONQUER COLORFULLY

Nouveau Eyewear debuts four new styles in the Cantera collection, which is targeted toward those who “break limits and face their fears.” Sport-inspired eyewear models (named Backboard, Dribble, Pointguard, and Scrimmage) for men and women come in vivid colorways in this new release focused on a “Summer of Color.”

Backboard (pictured) is a unisex frame in zyl with layering—Black, Navy, or Tortoise against Crystal, Pink, or Electric Blue trim. Dribble has a slim metal front in Black or Navy with bright Lime or Blue temples. A vintage-inspired front in Black contrasts with Pink or Blue in the Pointguard frame. Scrimmage rounds out the collection, offered in Black, Pink, or Tortoise fronts with vibrantly colored temples.

The suggested retail pricing is $100-$120.

INFO: 800-292-4342, NOUVEAUEYEWEAR.COM

TITANIUM MANIA

Tura expands on its eponymous house brand with four new women’s ophthalmic styles: R124, R125, R126, and R127. The designs fall into Tura’s intricate sub-collection that emphasizes pierced and open temples made of beta titanium, allowing the frames to be lightweight and thin but still maintain the overall jewelry detailed look.

Model R126 (pictured) is nature-inspired, offering a milled titanium front and square lens shape with slight cat-eye corners. The pierced pattern on the temples features two-tone plating for further definition.

“The addition of our new titanium designs was born out of frequent requests to fill this need in the marketplace,” says Tura brand manager Julie Allen. “We have the ability to produce stylish titanium designs that are comfortable, hypoallergenic, and all in the keeping with the Tura brand DNA—high-quality frames for today’s fashionable woman.”

The suggested retail pricing is $250.

INFO: 800-242-8872, TURA.COM

GEAR UP

Liberty Sport’s Helmet Spex and Sport Shift offer frames that are designed by the company as a solution to young athletes who do not wear protective eyewear under their helmets due to issues with fit and/or fogging. Both styles feature a new adjustable goggle strap that contours over the ears for a more comfortable fit.

Helmet Spex features bright new colors: Matte Electric Blue, Charcoal Fade, Matte Navy, and Metallic Crimson.

New to Liberty Sport’s helmet-compatible line is Sport Shift, an interchangeable frame that has both goggle and temple attachments, offering two frames in one.

A newly designed skull cap is included with Helmet Spex and Sport Shift to be worn over the goggle and under the helmet to keep the goggle in place. The skull cap aids with hygiene, as it can be washed easily.

INFO: 800-444-5010, LIBERTYSPORT.COM