TrendSpotting
THE BIGGEST TRENDS + NEWS YOU CAN USE

Good Looks for the Exam Lane?

Today’s consumer—your patient—covets a comfortable and professional, yet progressive medical experience. Does your business offer it?

According to the Eyecare Business 2016 Equipment Virtual Focus Group, a survey of ECPs across the country, almost 30% of eyecare professionals say their business’ diagnostic equipment is between nine and 15 years old.

If your practice steps forward with an update—more than 35% of ECPs say they are looking to purchase digital versus standard refractors in the near future—you may also consider a more modern exam lane look.

One example: A new form meets professional function in One Interior’s Exam Room cabinets (shown here), including a one-piece curved countertop with sink, swivel computer table (enabling doctors to face their patients while typing), and overhead cabinet with LED lights. One-interior.com

WHAT’S IN STORE FOR VEW?

Registration is now open for International Vision Expo West 2016, including the exhibition (Sept. 15-17) and education (Sept. 14-17), held at the Sands Expo & Convention Center in Las Vegas. Learn more and register here: VisionExpoWest.com.

What’s on tap for attendees this year?

320+ Hours of Education: Elevated business education catering to those wishing to open a practice or identify new ways to improve patient care, customer experience, and profitability.



183,000 Square Feet of Exhibit Space: New products and exciting events galore—a full (and growing) listing of product launches and special events (including celeb appearances and parties) can be found at visionexpowest.com.



Frame Buyer’s Certificate Program: Eyecare Business is the proud media partner for this popular education track. Attendees who finish eight hours of course offerings receive a certificate and enhanced merchandising knowledge.

Specialty at SILMO

Registration is also now open for SILMO 2016, held Sept. 23-26 at the Paris Nord Villepinte in Paris. The show offers a noteworthy international experience replete with education and a new products exhibition. Learn more and register here: en.silmoparis.com.

Highlights of the 2016 exhibition will include:

Silmo Academy on the theme of “READING,” including sessions on “Reading and Reading Processes,” “Reading Processes in Children and Adults,” and “Reading, a Challenge for Public Health.”



Silmo D’Or Awards: Best in Show awards honor the creativity and the creative spirit of a whole profession.



Ab Fab Lab Stand: Dedicated to new lab technologies.



Trends Pop-Up Store



Silmo TV



Trends Magazine



Low Vision Stand