Articles
ACCESSORIES
Chain Reaction
BORN IN THE USA
Learn which eyewear companies are kindling a domestic manufacturing revival that can fuel your bottom line
By Barbara Thau
BUSINESS STRATEGIES
Are You a Unique Plant?
PATIENTS Got the BLUES?
What you need to know about blue light exposure and digital eye strain, the much-affected millennial market + ECP-tested tips for prescribing high-tech lens solutions
By SUSAN TARRANT
BUYER’S FORUM
Through the Looking Glass
FYI
FYI...
Technology RULES
3 ODs tell us why making technology a part of the contact lens conversation is crucial with today’s tech-savvy patients
By Stephanie K. De Long
EDITOR’S LETTER
Are You Feeling Blue?
LAST LOOK
Bono, With Vision
FIRST PERSON
5 Questions for…
OFF DUTY
After Hours
ON THE WEB
Get Connected
OPTI-SHOPPER
lines & launches
OPTI-SHOPPER
frame introductions
OPTI-SHOPPER
buyer’s guide
PHOTOCHROMICS 101
A must-keep guide for neophytes + refresher course for experienced ECPs
By JENEAN CARLTON, ABOC, NCLC
HOT LIST
Beating the Blues
STAR STYLE
Specs Appeal
VISUAL MERCHANDISING
Experiential Store Design