ROCK ‘N’ ROLL CHIC

Gwen Stefani and Tura Launch Two Bold Collections

Tura has partnered with Grammy Award-winning musical artist and fashion entrepreneur Gwen Stefani to debut two signature collections, L.A.M.B. and gx by Gwen Stefani. L.A.M.B. is aimed at a fashion-forward, higher-end customer (suggested retail price, $149-$250), and gx by Gwen Stefani offers trendy, colorful styles at a more affordable price point ($149). Both collections include Rx and sunwear styles, and showcase a mixture of urban shapes and bold colors.

The L.A.M.B. collection debuts with 12 ophthalmic and 13 sunwear frames featuring the style elements that Stefani is known for (bold black and white, stripes, checkers, and geometric prints) in with pearl and metallic acetates. Industrial details and a signature metal tip finish the look.

The gx by Gwen Stefani collection of 12 Rx styles features a retro, “geek chic” vibe, with playful uses of pop color. Aimed at younger, fashion-oriented customers, it uses punk rock-inspired metallic logo plaques, pyramid studs, and unconventional colors.

INFO: 800-242-8872, TURA.COM

TO THE MARKET:

L.A.M.B. is an acronym for Love Angel Music Baby. The “gx” in gx by Gwen Stefani is derived from Stefani’s email signature, meaning “from Gwen, with love.”
“Finally getting to design eyewear is a dream come true! Getting to design two different collections is even better than a dream!”

—GWEN STEFANI, MUSICIAN AND FASHION ICON

SOPHISTICATED AND STYLISH

Silhouette Puts Accent on Temples

Silhouette unveils a new style with an intricate temple design, Titan Accent, in eight unique shapes (four for women, four for men) and eight colors. The rimless Titan Accent is notable for its fine-print accent on the temple, integrated with Silhouette’s hinge technology, creating a sophisticated and timeless style that will appeal to both men and women. The frames are retail priced from $340.

Titan Accent features fresh, all-new color palettes that are in line with those showcased on the Spring/Summer 2016 runways. Women’s styles are offered in pastel shades of mint green and lavender; men’s styles are available in slate grey and navy blue.

INFO: SILHOUETTE.COM

TO THE MARKET:

This frame matches the dynamic tastes of Silhouette’s core customers: professional and savvy men and women over age 40. Titan Accent will appeal to the refined, confident customer—either male or female—who is not afraid to stand out.

Credit: Sam Jones Photography Bono wears the new Revo Raconteur with Blue Water lenses for the “Buy Vision, Give Sight” campaign

NEW COLLECTION, SAVING SIGHT

Revo Revs Up New Campaign

In celebration of the Revo brand’s 30th anniversary, ClearVision Optical is debuting its first release to the U.S. market with over 30 Revo sunwear styles. Revo styles are retail priced from $179 to $249. The collection includes Revo’s classic silver mirror lens (the Stealth) and introduces the new Solar Orange lens. According to Revo, the Stealth lens reduces internal reflection and provides even light management. The Solar Orange lens enhances surrounding terrain by highlighting the upper end of mid-range light.

This debut is also part of Revo’s “Buy Vision, Give Sight” philanthropic campaign featuring musician Bono’s limited collection, Vision Over Visibility. The campaign benefits the Brien Holden Vision Institute (BHVI), a nonprofit organization whose mission is to eradicate preventable blindness and vision impairment in underserved countries. The campaign applies to the Vision Over Visibility collection as well as all Revo sunwear distributed by ClearVision Optical, and will donate $10 for every new pair of Revo sunglasses sold, up to $10 million through 2016, to the BHVI.

A public service announcement about the campaign, featuring Bono, is viewable on ClearVision’s website.

INFO: 800-645-3733, CVOPTICAL.COM

TO THE MARKET:

The more than 30 Revo sunwear styles distributed by ClearVision are available now, with orders shipping this month. A variety of in-store Revo merchandising items are also available.

PUTTING EYEWEAR TO WORK

Wiley X Debuts WorkSight Line

Wiley X has released an innovative new ophthalmic line of eyewear, WorkSight, which can double as safety eyewear when used with removable side shields. The collection of three styles meets ANSI Z87.1 safety standards and has been designed with both work and leisure in mind, or as Wiley X explains, “frames that can go from the factory floor to the dance floor.”

The three styles (the Contour, the Marker, and the Profile) feature classic shapes (54 or 55 eye size) and include wearable colors and fades in shades of black, brown, and other neutrals designed to appeal to both men and women. The frames are retail priced starting at $129.

INFO: 800-776-7842, WILEYX.COM

TO THE MARKET:

WorkSight is supported by POS materials that include a six-place countertop display and countercards. “[We are offering] a premium ophthalmic line with beautiful color choices that are as fashionable and stylish as any designer frame. Yet, they also can be worn for on-the-job protection.”

—MYLES FREEMAN, JR., WILEY X CO-OWNER

HEAD TO TOE, FOR KIDS

Crocs Junior Line Steps into Stores

A&A Optical has launched the Crocs Eyewear Junior Collection, targeting the active children’s market with four styles (12 SKUs) in sizes 45-49. (Four additional styles are expected by Vision Expo East in April 2016.)

Like Crocs’ well-known, bestselling footwear, Crocs Junior eyewear emphasizes comfort and vibrant colors, and the four ophthalmic styles feature classic, wearable shapes with distinctive frame and temple colorations. The Junior line uses high-quality, ultra-lightweight materials such as stainless steel, silicone rubber, and flexible polymer.

The initial releases in the Crocs Junior line are retail priced from $105 to $135.

INFO: 800-492-4465, AAOPTICALCO.COM

TO THE MARKET:

“The success of Crocs Eyewear in its first year of sales has far exceeded expectations, and many customers have requested smaller sizes for kids. We listened, and are excited to launch the Crocs Eyewear Junior line of lightweight and colorful styles.”

—ROBERT LIENER, A&A OPTICAL PRESIDENT & CEO