Photo courtesy of TC CHARTON
“Global Fit,” “Specialty Fit,” “Alternative Fit,” and “Asian Fit” eyewear is on the rise due to its ability to serve as a fitting solution for patients of various ethnicities. Asian Fit, in particular, is designed for features associated with Asian faces, such as smaller bridges, higher cheekbones, and wider head widths.
While the rise of Asian Fit eyewear is still in the nascent stages, eyecare professionals say eyewear makers are increasingly waking up to a widely unmet need that they’re eager to fill. Eyecare Business focused on asian fit eyewear in the July issue, and, here, we offer up more information on available styles and collections to fill this growing need.
Alternative Eyewear/Plan B: The Grace collection is designed for a bigger fit with longer temples and bigger eye sizes, while the Jupiter Slims frame comes in standard sizing. These acetate styles include nosepads designed for lower bridges without compromising fit, style, or comfort. INFO: alternativeeyes.com
Bottega Veneta from Kering Eyewear: Both BV0030SA, a bold cat eye, and BV0035SA, a square acetate frame, come in special sizing and nose bridge designs for an Asian fit. INFO: kering.com
Dior, Gucci, Fendi, and Kate Spade NY from Safilo USA: Safilo USA offers a wide variety of Asian Fit eyewear and sunwear options. INFO: safilo.com
Global Fit Collection from ClearVision: Targets a variety of ethnicities and is designed to offer a better fit for consumers with a flatter or lower nasal bridge. INFO: cvoptical.com/catalog.html
Clément Gouverneur: The luxury collection of CONVENTUS frames includes Asian Fit styles, with 10 colors of acetate inserts. The line comes in platinum or champagne gold, featuring a variety of temples, from straight to zigzag. INFO: clement-gouverneur.com
MarchoNYC Eyewear: This collection includes Global Fit models. INFO: marchon.com/HTML/marchonyc.asp
Oakley: This sports and lifestyle eyewear maker offers a wide variety of Asian Fit options. INFO: oakley.com
ProDesign: This brand features acetate frames with built-in, adjustable nose pads designed to prevent glasses from sliding down on noses with low bridges. INFO: prodesigndenmark.com
Ray-Ban, Armani Exchange, Emporio Armani, and Michael Kors from Luxottica: These lines include a variety of frames in an Asian Fit. INFO: luxottica.com/en/eyewear-brands
SMITH Optics: The Asian-Fit program from SMITH Optics is available across nine snow goggle models, and features modified face foam to lower the nose bridge and reduce the horizontal offset from the cheeks, to sit flush against the face. INFO: smithoptics.com
TC Charton Asian Fit Eyewear: Founded by Alexandra Peng Charton, this brand bills itself as the first North American brand devoted to making stylish eyewear for Asian population. INFO: tc-charton.com
Tom Ford and Guess from Marcolin: These eyewear collections include Asian-Fit options. In Marcolin’s luxury and diffusion segments, the current Asian-fit eyewear assortment includes 25 SKUs from Tom Ford and 38 Guess SKUs. But there’s still ample room for growth in the sun and optical collections, he says. INFO: us.marcolin.com
Vera Wang from Kenmark: Vera Wang Alternative Fit frames feature a specially designed bridge for people with higher cheekbones and wider nose bridges and a classic stylish aesthetic. INFO: verawang.com/EN/lifestyle/eyewear