DEFINING STYLE

The Marc Jacobs collection from Safilo is debuting a stunning, extensive new line extension that ushers in a new era for the brand. A complete range of 24 new optical styles and 36 sunglass styles deliver a full mix of price point ranges—contemporary, premium, and luxury—to meet different needs all within one brand.

The new collection’s extended range of offerings are targeted to men and women who want to feel independent and avant-garde. Marc Jacobs is now more fashion forward than ever, bringing back the eccentric NY spirit.

The range’s design inspiration encompasses a '70s influence to more futuristic fashion-centric styles. Examples from the new collection include (pictured, from top to bottom) Marc 1/S, Marc 8/S, Marc 16/S, and Marc 34/S.

Retail pricing for the Marc Jacobs eyewear collection ranges from $130 to $330. Launched in 2005, Marc Jacobs eyewear is an important category for the overall Marc Jacobs brand, which has shaped the boundaries of American fashion for more than 30 years.

INFO: 800-631-1188, MYSAFILO.COM

LIGHTWEIGHT TRIFECTA

L’Amy America Unveils New Men’s Collection

L’Amy America introduces the TLG (Thin. Light. Glasses.) Collection for men, designed with 100% pure titanium. According to L’Amy, TLG Collection frames are 48% lighter than regular metal frames.

The TLG Collection also features three additional design concepts: wood temples, “zipper” temples, and integrated spring hinges.

Paired with a titanium front, the wood laminate temples on models NU004 and NU005 are constructed of laminated layers of pre-treated wood veneers, including American walnut, Chinese walnut, and American maple.

The patented “zipper” temples on frames NU008, NU011, and NU015 are also made with 100% titanium, and their hinge-like performance provides the benefit of having a spring hinge without the bulky box construction and added weight.

The integrated spring hinge in titanium on model NU017 (pictured) offers a more traditional-looking temple without the weight of a spring hinge.

The TLG Collection suggested retail pricing is $195.

INFO: 800-236-6350, LAMYAMERICA.COM

TO THE MARKET:

The 100% pure titanium (as opposed to titanium mixed with other alloys, otherwise known as beta titanium) is both nickel-free and hypoallergenic by nature.

ARTISTIC CONSTRUCTS

Etnia Barcelona Launches Capsule Collection

Etnia Barcelona introduces the Jean-Michel Basquiat collection, an homage to the late artist and his influential work. The sunwear styles in the collection aim to transmit the powerful and emotional aspects of Basquiat’s works—specifically “Fallen Angel” (1981), “Glenn” (1984), and “In This Case” (1983).

Several intriguing patterns from these three art pieces are transferred to an exclusive collection of four unisex models of sunglasses in round and square shapes. Each piece in the capsule collection is a representation of Basquiat’s creations. “In This Case” on Basquiat 02 is pictured here.

The collection’s premium glass lenses are crafted from pure mineral crystal and are photochromic with scratch-resistant coating. The styles retail for $299.

INFO: 888-553-8642, ETNIABARCELONA.COM

TO THE MARKET:

“Basquiat’s work transmits the language and symbolism of the street; images that pay tribute to royalty, heroism, and the street itself. Transferring this complexity to works bursting with color and layers that foreshadow today’s Internet culture.”

–ETNIA BARCELONA