EB’s June feature on selling eyewear to kids provides some spot-on advice from kid-centric ECPs on meeting the unique challenges presented by young optical patients. To add to that information, we present here a list of strategies to best service these young patients.
 
 What the Experts Say….

• Scratch-coating is a parent’s best friend (durability!)
• AR-coating is a kid’s best friend (selfies!)
• Photochromic polycarbonate is the top lens choice for kids until about age 11
• Kids love color; parents prefer neutrals (good luck)
• Second-pair promotions, CL bundles, and sibling discounts work especially well for kids’ eyewear sales
• UV-protection and sunwear use should be discussed with parents, especially in locations with year-round sun
• Staff retention and technician experience are vital for a successful kids practice