PRIVATE EYE

The new Tom Ford Private Eyewear Collection from Marcolin encompasses what the designer would wear himself. “These are the frames that I personally wear and in some instances originally designed only for myself,” says Ford. “This is truly my own private collection. In most cases, these editions of my favorite frames have been produced in new, elevated materials that are uncommon in most commercially produced frames.”

Frames offer ultra-premium materials, such as real buffalo horn or Japanese titanium. All sunglasses feature photochromic lenses. The collection consists of 11 styles (six optical and five sunglasses) to commemorate Ford’s 11 years of eyewear design. Merchandising materials include a logo plaque, a one-piece tray, and a two-piece display. The suggested retail price ranges from $690 to $990.

INFO: 800-345-8482, MARCOLIN.COM

DESTINED TO BE

Dragon Releases Youthful Unisex Styles

The new Dragon Destiny Collection from Marchon features the brand’s first-ever unisex sun and optical styles. The collection aims to reach a younger demographic, highlighting exploration and adventure with brand ambassador and professional skier Sierra Quitiquit (pictured) spearheading the latest Dragon Frame of Mind campaign.

Part of Destiny's X-Ray sub-collection, sunwear style Mix DR516S ($135 MSRP) features a rounded square shape, temples with exposed custom core wire, and lush colors. Part of Destiny's Detail sub-collection, optical model Nate DR147 ($175 MSRP) is a rectangle with a neutral palette accented with pops of statement-making color. Also in the Detail sub-collection, style Finn DR149 is a slightly rounded square shape complemented with layers of bold colors.

INFO: 800-645-1300, MARCHON.COM

TO THE MARKET:

Brand ambassador Sierra Quitiquit, 27, has made a name for herself off the slopes as a prominent lifestyle model, and she embodies the Dragon Frame of Mind campaign by inspiring millennials to find their own frames of mind.

LUXE NEW LOOK

Adlens Revamps Look and Launches AdlensFocuss

Along with a new brand identity, logo, and tagline, Adlens introduces two new styles for its AdlensFocuss, the world’s first prescription adjustable eyewear. AdlensFocuss features Variable Power Optics (VPO) technology that mimics the eye’s natural behavior, allowing patients to adjust their vision between near, intermediate, and distance.

The new styles, Chroma and Echo, were designed by Blake Kuwahara, president of Focus Group West and a member of the Eyewear Designers of the Council of Fashion Designers of America (edCFDA). Chroma and Echo will be available in four colors, offering eight new options for the frames.

Coupled with a style-driven look, the new eyewear aims to deliver greater comfort and durability to the wearer by employing magnesium in place of aluminum in internal components. The suggested retail price is $1,250.

INFO: 857-233-9813, ADLENS.COM

TO THE MARKET:

“The technology that AdlensFocuss uses is revolutionary, and this incredible lens functionality deserves to be teamed with frames that will flatter the wearer.”

—DAVID EICHELBERGER,SENIOR VICE PRESIDENT, ADLENS

3D FIT

Eyenavision to Distribute Roger Bacon Eyewear

Eyenavision, Inc., has announced that it will be the exclusive distributor of Roger Bacon Eyewear in the U.S. Based in the Netherlands, Roger Bacon Eyewear has developed the world’s first made-to-measure 3D-printed eyewear collection available for sale through independent optical retailers.

Roger Bacon’s proprietary system employs a biometric scanner (attached to an iPad) that records the patient’s exact dimensions to assist in producing truly custom-made frames via 3D printing. The 3D printing is completed by Roger Bacon, and the customized frames will then be distributed to ECPs in the U.S. by Eyenavision.

ECPs who carry the collection will receive a scanner/visualization unit that allows the patient to preview frames in the collection (more than 20 frame shapes, each available in 10 colors) on their own face (using their image). ECPs will also receive one-on-one training in the technology. The suggested retail price for each customized, 3D-printed frame is $495.

INFO: 888-321-3939, EYENAVISION.COM

TO THE MARKET:

“Roger Bacon represents a whole new category of eyewear and an opportunity for early adopters to differentiate their practice from the competition.”

—JOSEPH ZEWE, CEO, EYENAVISION

TIME FOR TWEENS

L’Amy Debuts Niki Nicole Miller

L’Amy America unveils Niki Nicole Miller, a line consisting of contemporary and fun frames for tween girls. As a twist on Nicole Miller’s current ready-to-wear collection, the frames feature pretty floral details.

The Niki Nicole Miller collection includes six styles in three colors each, and in materials ranging from acetate and metal to a combination of both. All styles feature flex hinges. NM Aria, NM Elina, NM Aviana, NM Danica, NM Elodie, and NM Elora offer a spectrum of color choices, including Light Pearl Purple and Matte Brown/Navy.

NM Elina (pictured) is a rectangular frame offered in Havana/Carnation, Tortoise/Purple, or Tortoise/Periwinkle, in size 49/15-125. The six styles come in various sizes to suit different face shapes. The suggested retail price is $109.95.

INFO: 800-246-6350, LAMYAMERICA.COM

TO THE MARKET:

All styles within the collection come with an exclusive Niki Nicole Miller floral hard case with teal interior, and also feature a three-year warranty.

SIGNATURE ELEMENTS

Isaac Mizrahi Wows With New Collection

Charmant introduces the Isaac Mizrahi collection—a new, cosmopolitan sunwear line that features the iconic designer’s signature style. Mizrahi has been a leader in the fashion industry for more than 30 years, and has appeared on “Project Runway All Stars” for Lifetime, “The Fashion Show” for Bravo, and his own series for both Oxygen and the Style Network.

Charmant is working with Xcel Brands, Inc. in manufacturing and distributing eyewear and sunwear under the Isaac Mizrahi name.

The 16 sunwear styles include cat-eye, aviator, round, and square shapes. The collection features an assortment of colors and Mizrahi's iconic dot-and-gingham pattern, and retails from $98 to $128. Launch of the optical collection is slated for January 2017.

“Isaac Mizrahi is an icon in the fashion industry and with his commitment to fashion and Charmant’s commitment to quality this will be an unparalleled partnership,” says Jean Simone, vice president of sales at Charmant USA.

INFO: 800-645-2121, CHARMANT-USA.COM

TO THE MARKET:

“Eyewear has always been the finishing touch to a complete look. Once everything is put together, eyewear adds an extra statement that elevates your personal style. This new line touches on the essential signature elements of my designs: classic style, bright color, and sophistication.”

—ISAAC MIZRAHI, DESIGNER

A TRIAD FOR TOTS

Mondottica Debuts Zoobug London Kids Brand

Mondottica is releasing the cute and cool Zoobug eyewear and sunwear collection for kids in the U.S. It also announces three new optical collections within the brand that highlight fit, comfort, fashion, and resistance to wear and tear.

The Fashion Collection, for ages 5 through 12, features handmade acetate frames in four styles in four colorways. All frames are fitted with the OBE Flex-Uno hinge, and the plug-in silicone nose pad is perfect for Asian and small nose fittings.

The Everyday Collection features lightweight and colorful TR-90 frames. One extension is for 0- to 3-year-olds and another for children ages 4 to 12.

The Zoobug Active collection includes four optical styles crafted of a new, versatile rubber material. The one-piece flexible frames do not contain any joints or metal parts and feature an adjustable, ultra-flexible hinge.

Suggested retail prices (optical and sunwear) range from $49.95 to $59.95.

INFO: 866-666-3662, MONDOTTICAUSA.COM

TO THE MARKET:

With 10 years of experience designing frames for children, British ophthalmologist Julie Diem Le has created a fresh take on materials and shapes with Zoobug London. More adjustable features are offered, translating to a solid fit based on each child’s needs. The styles offered are for 0- to 12-year-olds.

SPORTY AND SECURE

Ver Sport Amps Up Sports Style

The same minds that created NanoVista in Spain have designed a new sports protective eyewear collection, Ver Sport. Exclusively distributed from Alternative/Plan B Eyewear in North America, Ver Sport currently features two models: Troy and Olimpo.

Troy (pictured) is constructed from TR-90 and comes with a patented quick-twist temple release system—which allows the wearer to change from a wishbone temple tip to a secure headband strap quickly and securely. In addition, an aero bridge delivers increased airflow.

Olimpo is a children’s model that features a headband for a secure fit and hold.

Both Troy and Olimpo are Rx-able and available in two sizes and various colors. The suggested retail pricing is $199.95 for the Troy and $109.95 for the Olimpo.

INFO: 888-399-7742, ALTERNATIVEEYES.COM

TO THE MARKET:

The Ver Sport sports protective eyewear collection (along with its sister brand, NanoVista) is designed in Spain, and an XXL model is set to debut sometime in the future.