a new series of videos available from HUGO BOSS features British sailor Alex Thomson undertaking his latest yacht stunt, Skywalk. In the videos, he kite surfs behind the HUGO BOSS yacht at a height of 280 feet. During this fantastic feat, Thomson is also seen wearing BOSS style 0800/s, a sporty sunglass with mirrored polarized and water-repellent lenses from BOSS Eyewear from Safilo.

INFO: HUGOBOSS.COM/SKYWALK

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PRACTICE DEVELOPMENT

HOYA Vision North America has launched Seiko Elite—a practice development program for ECPs that offers comprehensive marketing and consultation services. Seiko Elite includes a customized website, social media assistance, analytics software that will provide insight into practice KPIs, and programs designed to keep practice employees focused on a common goal.

INFO: SEIKOVISION.COM/ELITE-BENEFITS, SEIKOVISION.COM/CONTACT-SEIKO

A NEW LOOK

Crossbows Optical unveils its new image with a redesigned website, which includes a user-friendly structure, new imagery, and a marketing support section for digital lab customers. The new site complements the CrossbowsRx digital design software package with additional marketing tools for customers.

INFO: CROSSBOWSOPTICAL.COM

Kids Lens Resources

PPG Industries is offering downloadable resources to help eyecare professionals communicate vision and safety issues to their young patients and their parents. Included are a trifold brochure and counter card, each touting the benefits of Trivex’s strength and light weight as an ideal lens material for children. The site also features articles and blog posts on a host of vision and lens topics.

INFO: TRIVEXSPECIALIST.COM/KIDS