BARE MINIMUM

Silhouette adds Pulse to iconic TMA line

Silhouette has released an extension to its signature rimless Titan Minimal Art (TMA) collection: a total of six fresh colors and six new shapes, called TMA Pulse.

TMA Pulse adds a youthful flair to the existing TMA collection, and incorporates vivid color combinations and updated shapes for both men and women, including a youthful cat-eye and a unisex aviator. Bold colors used on the bushings and end-tips include melon/gray and coral red/gray, among others.

Manufactured using Silhouette’s trademark SPX and titanium materials, the TMA Pulse collection is extremely lightweight and handmade in Silhouette’s factory in Austria, uses no screws or hinges, and comes with unique display materials.

INFO: 800-223-0180, SILHOUETTE.COM

TO THE MARKET:

“Silhouette offers the lightest eyewear in the world and is crafted with a great love of detail, mostly by hand in an individualized design, using state-of-the art technologies.”

—SILHOUETTE EYEWEAR

DOWN TO EARTH

Charmant debuts eco-friendly line

Targeting style-conscious and environmentally savvy millennials, Charmant has launched awear, an eco-conscious eyewear and sunwear line with a focus on fashion. There are seven ophthalmic and two sunglass styles for a total of 38 SKUs. The line offers men’s, women’s, and unisex styles, with each style in at least four colors, from dark gray hues to violet.

Awear embraces eco-friendly materials and design processes. All frames are made with a recyclable, bio-based plastic and biodegradable demo lenses (made from polylactic acid, a carbon-neutral material), and frame cases and displays utilize recycled material. The plastic used for awear frames also features high chemical resistance, eliminating the need for the typical spray coating and translating to water conservation in production. Retail pricing ranges from $174 (ophthalmic) to $199.99 (sun).

INFO: 800-645-2121, CHARMANT.COM

TO THE MARKET:

“Awear is different and exceptional from any other eyewear collection. The materials and production processes have distinctive properties and a unique story because they are environmentally friendly.”

—MICHELE ZISS, DIRECTOR OF PRODUCT AND MARKETING, CHARMANT

HAUTE COUTURE

Givenchy debuts broad new Rx and sun line

Givenchy by Riccardo Tisci from Safilo Group has unveiled a broad new collection of ophthalmic and sunwear styles for Spring and Summer 2016 that embodies Givenchy’s haute aesthetic and explores architectural design detailing.

The 12 Rx and 14 sun styles play with shape and size, daring embellishments, and bold form—creating four subcollections to appeal to a broad customer base: Rave (young, edgy, and urban), Style (avant-garde, architectural), Icons (refined Givenchy styling that captures current trends), and Star (classic shapes featuring the iconic “star” detail). Suggested retail prices start at $295.

Manufactured in Italy, the line’s palette includes classic colorations and edgy contrasts of bold and neutral, such as black, light Havana, nude, honey, and opal brown. The ophthalmics use a range of materials, with acetate, Optyl, and metal/Optyl combination styles. The sunwear includes acetate, Optyl, metal, and a metal/rubber combination.

INFO: 800-631-1188, MYSAFILO.COM

TO THE MARKET:

Marketing materials available to the optical market include counter cards, a logo plaque, and three-place vertical or horizontal displays. Each product comes with high-end packaging: a Givenchy-logoed black hard case, cleaning cloth, and white box.

“The Givenchy launch collection mixes the creativity, elegance, and craftsmanship of haute couture with the energy, sharp edge, and youth of street style.”

—GLENN RUSK, COMMERCIAL HEAD OF SAFILO NORTH AMERICA

DELICATE + UNIQUE

FYSH’s glam sunwear collection goes feminine

Montreal-based WestGroupe has released its inaugural women’s FYSH UK sunwear collection—a total of eight new Rx-able sunwear styles that take as their inspiration the delicate and intricate links of a chain-link fence.

An addition to the existing ophthalmic collection, the sunwear line features signature feminine detailing: a silver metal inlay around the edge of each frame or embedded in the front. All eight styles are made of acetate and are available in a variety of nuanced hues and in black. Lenses are CR-39 and come in gradient tints.

The FYSH UK brand “is designed for women who embrace their own sense of style” and incorporates color and feminine detailing at an affordable price point. Marketing materials include a FYSH sun counter card, brand brochure, nameplate, mirror, hanging banner, and one- and four-place displays.

INFO: 800-361-6220, FYSHUK.COM

TO THE MARKET:

“We have created a collection that is unique, fun, sexy, and most importantly, easy to wear. The color palette has stayed true to the brand with gorgeous rainbow hues, while interesting design details make these sunglasses uniquely FYSH.”

—BEVERLY SULITEANU, VP, PRODUCT DEVELOPMENT, WESTGROUPE