HOT LIST
The Mighty Millennial
What to stock to appeal to much-sought-after Gen Y patients? Check out these ECP-approved bestsellers
What does the future-oriented millennial fancy in a frame?
“Color, designer name, and to find a shape that truly fits their face shape and personality,” says Rachel Hignojos, optician and manager at Town & Country Optical in Odessa, TX. “However, a good majority of them rely on the honesty and insights of the optician to help them understand certain benefits a frame can offer.”
Here, we check in with three ECPs across the country to get their millennial-approved bestsellers—and expert advice on what Gen Y wants in their specs today.
ROBERT MARTINEZ OPTICIAN/OWNER
Palo Alto Eyeworks
Palo Alto, CA
1. MODO Eyewear: Super-Thin Acetate Collection
2. Marc by Marc Jacobs from Safilo
3. ProDesign: Essential Series
TRACY HENDERSON OPTICIAN/OWNER
Eye.D.
Durango, CO
1. Oliver Peoples: L.A. Coen from Luxottica
2. Oliver Peoples: Ollie from Luxottica
3. Etnia Barcelona: Shoreditch
RACHEL HIGNOJOS OPTICIAN/MANAGER
Town & Country Optical
Odessa, TX
1. Silhouette: Titan Minimal Art
2. Wiley X: P-17
3. Carrera: Flexolite Memory Metal from Safilo
—Kerri Ann Raimo
“The metals are not as popular with [millennials] as the plastic ones are. They’re beginning to change over to the thinner plastic.”
—ROBERT MARTINEZ
“[Millennials] definitely go for big, a little bit oversized—bold.”
—TRACY HENDERSON
“I know most [millennials] come in trying to stay within a reasonable budget, so cost is always in the back of their minds. But they do want comfort and to show their own style through their frames.”
—RACHEL HIGNOJOS
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