essilor has launched the Eyezen Challenge, an immersive digital experience that allows online gamers the opportunity to learn about Eyezen glasses and the dangers of blue light, while playing a game using just their eyes. It was created to educate a generation of young Internet users, who can spend up to seven hours a day on screens, on the importance of preserving their vision. Eyezen lenses relieve digital eye strain and filter harmful blue light.

The experience features the Fnatic, one of the leading international teams in e-sports, and incorporates some aspects of the League of Legends game. A gaze-tracking technology allows the player to neutralize targets and blue-violet lights that appear on the screen.

The player will face global e-sports star Martin “Rekkles” Larsson, equipped with Eyezen glasses, in a face-to-face encounter. Players who achieve the best scores will participate in a draw with the chance to see a live game of the Fnatic team.

INFO: EYEZEN-CHALLENGE.COM

EZ Ordering at L’Amy

L’Amy America has updated its B2B e-commerce website with a new responsive design, allowing customers accessing the site from mobile devices, tablets, or desktops to have the same fast experience. The new design allows for fast ordering using the Rapid Order tool (from “Saved Favorites”), or customers can order directly from a prior invoice.

Other features include a highlight of the company’s Best Sellers and New Releases, as well as a promotions section, in which the company is continuing its “buy two get free ground shipping” promo for online orders.

INFO: LAMYAMERICA.COM