A MATCH MADE IN ITALY

A French-Italian brand known for producing luxurious, mountain-inspired outerwear, Moncler is presenting an exclusive collection of six branded sunglass models under a licensing agreement with Marcolin. This select grouping of Moncler Lunettes is now available worldwide at Moncler boutiques, exclusive department stores, concept stores, and select opticians.

“This partnership enables us to target those consumers who are looking for a distinctive, valuable, and Made in Italy product through an accurate and extremely selected distribution in order to emphasize the exclusivity that is the core of the collection,” says Giovanni Zoppas, CEO of Marcolin Group, headquartered in Italy.

Founded in 1952, Moncler crafts outerwear collections that fuse style with technology and “marry the extreme demands of nature with those of city life.” Moncler Lunettes adhere to the same design ethos, with top-quality materials and a merging of aesthetic functionality and technology with the iconic design elements of the brand’s timeless style.

The initial sunglass collection includes classic ’70s ski goggle shapes (styles ML0001 and ML0002) and removable leather shields (ML0003 and ML0004), and the soft volumes of the two acetate styles (ML0005 and ML0006) nod to the airy effect of the down jacket—an iconic element of the Moncler brand. Suggested retail pricing is $260 to $560.

INFO: 800-345-8482, MARCOLIN.COM

Moncler Lunettes model ML0004

COAST TO COAST

Tommy Hilfiger Eyewear from Safilo Launches a Supermodel-Inspired Sunglass

Got Gigi? Tommy Hilfiger eyewear from Safilo does—and it has debuted one covetable, special-edition sunglass in collaboration with supermodel Gigi Hadid.

A modern take on the classic aviator in an acetate and metal combination, the TH Gigi/S style portrays a mix of the brand’s East Coast, “classic American cool” heritage with Hadid’s distinctly West Coast roots.

The Tommy Hilfiger collection’s logos are featured on both temples. Colorways include Gold Havana with Brown Gray lenses (pictured here on Hadid) or Gold Havana Pink with Red lenses.

The TH Gigi/S sunglass is part of the Tommy Hilfiger brand’s TommyxGigi collaborative collection, which also includes women’s apparel, footwear, accessories, and fragrance.

Suggested retail pricing for the TH Gigi/S sunglass is $155.

INFO: 800-631-1188, mysafilo.com

TO THE MARKET:

Followers of the brand are invited to join the conversation on social media with hashtag #TommyXGigi and handles @TommyHilfiger and @GigiHadid.

EXPANDED VALUE

Eyenavision, Inc., Announces a New, Italy-Inspired Frame Collection

Chemistrie DiLusso, the newest frame collection from Eyenavision (based in Pittsburgh and launched in 2008), features frames made of Italian acetate and crafted in Italy.

The initial introduction features six styles—all named after Italian cities that inspired the collection—that are available in three colors each.

Chemistrie DiLusso is part of Eyenavision’s Chemistrie frame line, which the company says is designed with the independent optical retailer in mind, providing quality product at an attractive price point.

All DiLusso frames are compatible with the Chemistrie lens layering system options, from magnetic sun lenses and blue light lenses to 3D lenses. Suggested retail pricing for the collection is $149.

INFO: 888-321-3939, EYENAVISION.COM

TO THE MARKET:

“We are incredibly pleased with our first line of Italian frames. The quality, design, and value are commensurate with the kinds of products our customers have come to expect from Chemistrie and Eyenavision.”

—JOSEPH ZEWE, CEO OF EYENAVISION

LUXURY, REFINED

New Silhouette Collection Serves Up Precious Gems, Solid Gold, and a Handcrafted Passion

Silhouette unveils its exclusive Atelier Collection, a luxurious display of precious metals, gemstones, and top-tier craftsmanship. Frames are beautifully handcrafted of solid 18-karat Yellow, White, or Rose Gold, and adorned with decorative elements such as diamonds, rubies, sapphires, and precious woods. The collection features a variety of lens shapes for men and women.

Silhouette describes the collection as a mix of Jugendstil, or Austrian Art Nouveau, and contemporary purism. Jugendstil, an era of cherishing refined, high-quality objects, was a design philosophy that was at the heart of Silhouette’s founders, Anneliese and Arnold Schmied.

The collection will be available at exclusive optical shops starting in spring 2017.

The retail pricing for the collection includes titanium with gold ($1,690), solid gold ($3,450-$3,700), and solid gold with precious details ($4,160 to $10,500).

INFO: 800-223-0180, SILHOUETTE.COM

TO THE MARKET:

“Further proving its passion for masterful craftsmanship, Silhouette has added a professional goldsmith and gem setter to the production team in Linz, Austria. In order to ensure the highest quality, all gemstones are selected by hand, and only exquisite woods from certified producers are used.”

—SILHOUETTE

BLUE LIGHT RELIEF

Hilco Introduces Blue Light Solution for Presbyopes

Positioning it as an “affordable solution for blue light protection,” Hilco introduces Leader Blu-Ban readers, available in three trendy styles in varying shapes. An AR coating is designed to reflect blue light (specifically 85% at 480nm, according to the company).

Blu-Ban eyewear is sold as a 40-piece assortment that offers two of each color/power and an attractive countertop display. Reading powers range from plano to +2.50.

Four frame colors per style are offered, including shades such as Matte Tortoise and Grey Fade. Suggested retail pricing is $14 per frame.

INFO: 800-955-6544, HILCO.COM

TO THE MARKET:

“Some studies have shown that exposure to blue light is not only linked to digital eye strain and sleep disorders but also to the degeneration of the retina. Now you can offer your patients a cost-effective blue light protection solution.”

—HILCO