RULE BENDER

Flexon from Marchon introduces the Latitude Series, which fuses form with function. The four new styles in this collection are crafted with both beta-titanium and Flexon memory metal material.

An intricate laser-cut pattern on the beta-titanium temples lends a visual aesthetic while also increasing their lateral resilience—thus aiding in flexibility without the need for a spring hinge. Additionally, the styles’ Flexon bridge provides notable durability for active, everyday lifestyles. Two styles in the series come with a flat metal stainless steel front and flat metal Flexon bridge. Two standard styles with soldered Flexon bridges are also offered.

The four Latitude Series models (E1010, E1011, E1012, and E1013) are offered in square and rectangular shapes, and the color palette includes shades of Black, Gunmetal, Brown, and Navy. Pictured here is style E1011 in Gunmetal.

Suggested retail pricing is $260.

INFO: 800-645-1300, MARCHON.COM

KNOW NO BOUNDS

Costa releases the Boundless collection, its new line of rimless sunglasses.

The Boundless line includes eight lightweight rimless styles, all of which are outfitted with Costa’s patented 580 lenses. Four of the eight styles are new (West Bay, Seagrove, Gulf Shore, and Oyster Bay), and four are existing rimless options (Ballast, Cayan, Galveston, and Rockport). Six of the eight rimless styles (excluding Rockport and Cayan) will also be available for the first time with a Green mirror lens option, as well as Gray, Copper, and Blue mirror. Each rimless style is also available with prescription lenses.

Pictured is medium sport aviator model West Bay, named after the inlet along Galveston Island in Texas. West Bay features durable integral hinge technology as well as hypoallergenic rubberized nose pads and temple tips.

Suggested retail pricing ranges from $159 to $189.

INFO: 800-447-3700, B2B.COSTADELMAR.COM

ALL AROUND TOWN

Cole Haan Eyewear’s Fall 2016 collection from Altair fuses “uptown polish, downtown style, and ZerøGrand technology” with new styles for men and women.

The fall collection consists of four sun styles (CH7006, CH7007, CH7018, and CH7019) and four optical styles (CH5012, CH5013, CH5014, and CH5015) for women, as well as four sunglass styles (CH6009, CH6010, CH6011, and CH6012) and two ZerøGrand optical styles for men (CH4016 and CH4017).

Standout features for women’s styles include elegant shiny or matte metal finishes, keyhole bridge designs, and laser-etched logos. Pictured is model CH5012 in Blood Tortoise.

For men, handmade acetate frames with brow bar accents spearhead “Downtown Style” sun models. With Ti-Flex technology and silicone temple tips, ZerøGrand optical styles meet at the intersection of sport and fashion for active lifestyles.

Suggested retail pricing for sunwear styles is $170-$185, and $167-$210 for optical styles.

INFO: 800-505-5557, ALTAIREYEWEAR.COM

EFFORTLESSLY COOL

Last year’s recipient of the Designer of the Year award from the Accessories Council, John Varvatos introduces four new optical styles (V155, V156, V157, and V158) and two new sun models (V512 and V513) in the fall 2016 eyewear collection from De Rigo REM.

The offerings fall into two of four John Varvatos sub-collections: Classic and Artisan. New Classic styles are led by clean lines, and Artisan styles bring distinctive shapes to the forefront.

Highlights include a Diamond Plate Finish—a new treatment inspired by John Varvatos’ leather apparel designs—featured on optical models V155 and V156.

Pictured here is model V158 in Gunmetal, a classic P3 frame with the modern twist of a double bridge and genuine leather-wrapped temples. It is also available in Matte Black.

Suggested retail pricing for the new collection ranges from $295 to $350.

INFO: 800-423-3023, DERIGO.US

TRUSTED VALUE

Designed to offer value to both eyecare professionals and patients, Nouveau Eyewear’s latest Caravaggio releases, including men’s, women’s, and unisex styles, feature top-selling shapes and colors.

“Value is a huge buzzword, especially in an election year," says John DeLuna, head of marketing at Nouveau Eyewear. "Caravaggio is a true value line that ECPs can trust year after year. It’s a brand that patients on a budget can trust year after year."

Models C114, C116, C414, and C808 are a versatile mix, from retro-cool to elegant and classic.

Pictured is model C114 in Brown, featuring a zyl front and Gold metal temples with jewel detailing. This model is also available in Rose.

Suggested retail pricing ranges from $80 to $100.

INFO: 800-292-4342, NOUVEAUEYEWEAR.COM

RAINBOW DREAMS

Five new Lilly Pulitzer eyewear models for girls from Kenmark offer vibrant colors and fun, fearless detailing. According to Kenmark, “The Lilly Lover dreams in color and lives a colorful life”—and models Cozy, Bayberry, Amalie, Korra, and Livie add to the lively collection.

Standouts include model Amalie, a metal/zyl combination with an enamel-filled elephant plaque and colorful detailing on the temples. Amalie is pictured here in Hot Pink, and is also available in Blue or Brown in 45/16-120 or 47/16-125 sizing.

The remaining four models are crafted of zyl with highlights such as a signature Lilly Pulitzer print on temples or metal flower accents.

Suggested retail pricing is $155.

INFO: 800-627-2898, KENMARKOPTICAL.COM

CALLIGRAPHY’S CALLING

Inspired by calligraphy, Luxottica unveils the Persol Calligrapher Edition—“delicate, elegant glasses, designed for the modern gentleman in search of a unique pair.”

Two optical styles (PO3167V and PO3168V) and two sun styles (PO3165S and PO3166S) channel calligraphy’s "ancient savoir-faire, modern personality, and character."

The frames are inspired by the vintage shades in Persol’s archives and are made of acetate with metal bridges/temples. Markings on temples serve as a nod to the lines and lightness of calligraphy. Additional features include Persol’s legendary Meflecto system (patented in the 1930s and designed for maximum comfort during wear), iconic arrows on temples, and a matching case. Pictured is model PO3168V in Blond Havana with semi-shiny Gold temples.

Suggested retail pricing is $350.

INFO: 800-422-2020, LUXOTTICA.COM