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A CLOSER LOOK
New: Authentic Ray-Ban Rx Lenses

Luxottica has announced an Rx program for its popular Ray-Ban sunwear and ophthalmic lines that allows patients “to combine the style they love with the prescription they need.” Launched first in Italy, the program is now available to U.S. eyecare professionals.

Using digital lens surfacing technology, each Rx lens will be surfaced to match the frame style and meet the visual requirements of the individual prescription. With colors ranging from standard G-15 to the very popular flash and gradients, each pair of prescription Ray-Bans will be authentic to the original designs, the company notes.

The prescription lenses look identical to the original classics, including Ray-Ban’s “stamp of authenticity”—the Ray-Ban logo in the corner of the right lens, and the Ray-Ban initials engraved on the left.

The ordering process is simple, Luxottica says, and features competitive wholesale prices. A “good-better-best” proposal on all available frames gives customers the ability to choose the frame-and-lens option that’s best for them. After ordering the frame and lens options, the finished product is delivered to opticians and retailers in six days.

INFO: luxottica.com

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ACUVUE OASYS for Astigmatism

Johnson & Johnson Vision Care has announced the U.S. launch of ACUVUE OASYS 1-DAY Brand Contact Lenses for Astigmatism. According to J&J, among people who require vision correction, nearly half have astigmatism in at least one eye, and full correction can provide them with improved visual quality of life.

The lenses’ HydraLuxe Technology helps support a stable tear film and reduce dryness; and the Blink Stabilized Design helps keep the lens in the correct position.

Acuvue Oasys 1-Day Brand Contact Lenses for astigmatism are available in the widest range of parameters among daily disposable contact lenses for astigmatism, according to the company.

INFO: acuvue.com

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FT28 Photochromic for Fast Grind

Super Optical has launched its new Conversion photochromic FT28 lenses, for use exclusively with the Fast Grind all-in-one, in-office lens surfacing system. The FT28 design completes the line of Conversion lenses. Other designs in the Conversion portfolio are ADDvantage HD Plus digital progressives, SV, and FSV.

According to Super Optical, Conversion offers a fast and seamless shift between clear and tinted that can compete with the market-leading photochromics. It comes in Super Optical’s 1.56 VisionAir lens material, offering visual clarity with a thinner, lighter lens.

INFO: 513-321-2456, superoptical.com

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Blue Light Protection

Wiley X has launched WX Blue, a blue-light-filtering AR treatment that also helps alleviate the symptoms of digital eye strain. WX Blue AR selectively filters out the high-energy potentially harmful blue light while letting the beneficial turquoise blue light pass through.

By filtering the blue light—which tends to scatter easily, causing blurriness and decreases in color contrast—the lens reduces the visual discomfort often identified as digital eye strain. It also offers complete UV and glare reflection protection (even on the back side) and premium scratch resistance, and is super-oleophobic and anti-static for easy cleaning.

INFO: 800-776-7842, wileyx.com