if your business looks at sports eyewear as a niche business that appeals to a small percentage of your patient base, you may want to hit refresh—and take another look at today’s sports market.

The meteoric rise of athleisure apparel—workout wear designed to transition seamlessly from the yoga studio or gym to après-workout activities (or even be worn for work versus the workout)—is bolstering clothing sales in a major way.

And, in response to this mega trend, sports eyewear makers have unveiled an incredible lineup of serious style-meets-performance eyewear that fuses fashion and function (read: with discreetly built-in performance features) for product that extends “sports eyewear” into a whole new realm—with a much, much larger target audience.

In this issue, we volley out some fresh ideas on this front to help your business increase its own business. Starting on page 54, check out our curated Style in Motion fashion feature for a lineup of the best in style-meets-performance products today. On page 68, in Rx for Performance, we dig in to find out how two super sports-centric ECPs specifically handle the intricacies of sports eyewear Rx’s.

And, starting on page 62, in Athletes with Vision, we sit down with two high-profile pro athletes—PGA Tour pro Bubba Watson + Formula One driver Carlos Sainz Jr.—to get the inside line on how they enhance their performance with sports eyewear.

We hope you enjoy the issue!

Erinn Morgan
Editor-in-Chief + Editorial Director
Eyecare Business