PERFORMANCE & STYLE

Nike Vision from Marchon unveils its Essential Lifestyle Collection of sunglasses.

The collection offers five models fusing performance and style: Nike Essential Spree, Nike Essential Jaunt, Nike Essential Chaser, Nike Essential Venture, and Nike Essential Navigator.

Pictured is the Nike Essential Chaser, offering wide, squared eye shapes with softened edges.

“The new lifestyle sunglasses are a part of a collection our athletes are going to appreciate as the line has evolved from sports, and consists of stylish frames that are designed for everyday life,” says Jackie Bronfeld, retail channel marketing manager at Marchon.

Standout features in the collection include MAX Optics lenses (providing 100% UVA and UVB protection), lightweight nylon frame materials, and durable high-tension hinges.

Suggested retail pricing ranges from $99-$195.

INFO: 800-645-1300, MARCHON.COM

HERE’S TO 30 YEARS

Wiley X celebrates 30 years of business in 2017 with the launch of three new styles.

New to the Active Lifestyle Series are WX Ignite (pictured) and WX Nash, Rx-ready unisex sunglasses offered in multiple versions and featuring rubberized nose bridges designed for a comfortable and secure fit, even during high-sweat activities. Black Ops editions of the frames meet MIL-PRF-32432(GL) ballistic standards.

Wiley X’s Climate Control Series welcomes Rx-ready style WX Enzo, available in four frame/lens combinations. Frames in the series offer a patented soft, removable Facial Cavity Seal that is designed to block out wind, debris, and reflected light.

All adult Wiley X sunglasses meet ANSI Z87.1 High Velocity and High Mass Impact safety standards.

Suggested retail pricing is $80-$150.

INFO: 800-776-7842, WILEYX.COM

OGI EYEWEAR

Red Rose | Bianchi | Acetate, Stainless Steel | 51/16-140 | Bourbon Smoke, Coastal Teal, Lavender Tortoise, Indigo | Women

INFO: 888-560-1060, OGIEYEWEAR.COM

ASPEX EYEWEAR

EasyClip/BlueClip | CT244 | Metal, Plastic | 49/17-135 | Blue | Unisex

INFO: 800-277-3979, ASPEXEYEWEAR.COM

EYEOS

eyeOs Premium Readers | Jolee | Mazzucchelli Acetate | 53/20-135 | Caramel Corn, Lava, Midnight Toast | Women

INFO: 978-562-1720, EYEOSREADINGGLASSES.COM

BEACH VIBES

Costa Sunglasses unveils three new women's sunglass styles in its Beach collection for Spring 2017: The Gannet (pictured), Kare, and Riverton.

“The water, landscapes, people, and activities of New Zealand inspired our product additions for 2017,” says John Sanchez, vice president of product design for Costa. “The Gannet, Kare, and Riverton exemplify the country’s beauty and are designed with the fashion-conscious, water-loving female wearer in mind.”

The new models are constructed of Costa’s signature bio-based, eco-friendly resin, and are available in plano and customized Rx's complete with authentic Costa lenses. The new styles feature Costa’s patented 580 polarized lens technology, which is designed to filter harsh yellow light and the harmful short-wave blue light, while enhancing the red, green, and blue hues.

Suggested retail pricing is $169-$249.

INFO: 800-447-3700, B2B.COSTADELMAR.COM

TRENDS ON TAP

FyshUK from WestGroupe, dedicated to providing “urban kool” fashionable eyewear looks for women, unveils its Spring 2017 sunwear collection.

The new models feature 6-base, CR-39 lenses designed for easy adaption to prescription sunwear.

The collection offers 11 new models in four overarching themes: Links Collection (F-2009, F-2010, F-2011); Exotic Glam (F-2018 and F-2019); Color Blocking (F-2012, F-2013, F-2014, F-2016); and Lacy Details (F-2015, F-2017).

Pictured are frames F-2018 and F-2019, metal frames wrapped in leather for a 1990s-inspired rock ‘n’ roll edge.

Each frame is offered in three colorways, and shapes include oversized cat-eyes, squares, and aviators.

Suggested retail pricing is $178.

INFO: 855-455-0042, WESTGROUPE.COM

PLAN “B” EYEWEAR

OneSun | SUN-154 | Acetate | 54/16-135 | Frosted Lavender, Frosted Rose | Women

INFO: 888-399-7742, ALTERNATIVEEYES.COM

NOUVEAU EYEWEAR

Hot Kiss | HK64 | Plastic | 50/15-135, 53/15-140 | Blue, Brown, Pink | Juniors/Women

INFO: 800-292-4342, NOUVEAUEYEWEAR.COM

KENMARK EYEWEAR

Kensie | Spirit | Zyl | 51/17-135, 53/17-140 | Black, Dark Tortoise, Purple | Women

INFO: 800-627-2898, KENMARKOPTICAL.COM

CLEAR AND CUSTOM

ClearVision Optical, maker of Aspire Eyewear, has partnered with Dassault Systems—a technology firm specializing in 3D design platforms—to launch an innovative, fully customizable three-piece rimless eyewear solution with Aspire 2.0.

Personalized eyewear can be selected by both optical retailers and consumers via the collection’s online customizer at aspireeyewear.com/customize.php . The new eyewear collection features a range of creative choices for frames (color, lens shape, nose piece style, end piece style, temple design, and temple tip design and color), which results in more than 1 million potential eyewear creations. An appealing palette of limited-edition and standard color options can be selected along each step of the Aspire 2.0 customizer process, allowing the retailer or consumer the option to mix and match color choices.

Aspire 2.0 features the brand’s proprietary lightweight SDN-5 material, which delivers shape memory and heat/UV exposure resistance. A typical Aspire 2.0 frame weighs approximately 12 grams.

“This new product technology allows consumers to get exactly what they want and offers the added service of directing them to an optician that can perfect their purchase with lenses crafted to their individual prescription,” says ClearVision executive vice president Peter Friedfeld.

Suggested retail pricing is $240.

INFO: 800-645-3733, CVOPTICAL.COM

CASUAL MEETS GLAM

Marking its third year in partnership with celebrity stylist Kate Young, Tura releases the Kate Young for Tura 2017 optical and sun collection.

Fusing Hollywood glam with modern and sophisticated styling, the latest offerings include a brand extension to target a wider age group, appealing to a younger demographic who may not be familiar with the brand.

“I want to create eyewear that more women can wear, more than editorial, high-fashion frames,” Young says about her designs.

Pictured is model K306, a cat-eye with metal decor on the temples, which the company says is designed for wearers who wish to look and feel more youthful.

Suggested retail pricing ranges from $195-$350.

INFO: 800-242-TURA, TURA.COM

MATCH EYEWEAR

Si by Helium | SI-1010 | Metal, Acetate | 52/20-135 | Gunmetal/Black, Light Brown/Dark Brown, Purple/Blue | Women

INFO: 516-877-0170, MATCH00.COM

MONDOTTICA

Hackett London | HEK 1164 | Plastic | 58/16-150 | Black, Brown, Navy | Men

INFO: 866-666-3662, MONDOTTICAUSA.COM

HILCO

Leader C2 Unleashed | Twisted Skull | Nylon | 49/16-125, 52/16-125 | Silver, Navy | Children

INFO: 800-955-6544, HILCO.COM