UNDERGROUND LUXURY

Safilo Unveils OXYDO

OXYDO, one of the first brands presented as part of Safilo’s new luxury Atelier Division, launches “wearable sculptures”—frames that are a product of fine Italian craftsmanship and advanced technology such as 3D printing.

The OXYDO Spring/Summer 2017 collection features four sunglass models in round, cat-eye, and square silhouettes: O.No 1.1, O.No 1.2, O.No 1.3, and O.No 1. Bitonti (pictured).

Each OXYDO collection features a design collaboration with a celebrated artist. And, the Spring/Summer 2017 collection highlights the synergy between OXYDO and New York artist Francis Bitonti, known for designing a 3D-printed gown for Dita Von Teese, and for Mutatio, a 3D-printed footwear collection. The OXYDO O.No 1. Bitonti features metal as well as an eccentric plastic element, created via a 3D-printing technique.

Each OXYDO piece is available in a limited edition, and each frame is marked by an identifying progressive code (O.No.), which features “the numeric progression of the year and of the released style.”

Suggested retail pricing is $390 for O.No 1.1, O.No 1.2, and O.No 1.3. O.No 1. Bitonti retails for $535.

INFO: 800-631-1188, MYSAFILO.COM

SOPHISTICATED SPECS

Chopard Debuts Latest Styles

Chopard releases its Spring 2017 sun and optical collection from De Rigo REM, consisting of sophisticated, elegant styles for men and women with standout elements, including 23-karat gold-plated detailing, Zircon crystals, and laser-engraved patterns.

The men’s collection is geared toward sporty, contemporary gentlemen and features teak wood, leather, and carbon fiber materials. Sun styles (SCH219 and SCHB81) as well as optical styles (VCH161 and VCH217) are offered. SCHB81 (pictured) features a "tire tread" pattern on the temples, paying tribute to the iconic Mille Miglia race.

The women’s collection offers sun styles (SCH210, SCHB67, and SCH211) and optical styles (VCH216 and VCH201) with signature elements from the Swiss house’s jewelry and timepiece collection. Suggested retail pricing ranges from $550-$800.

INFO: 800-423-3023, DERIGO.US

TO THE MARKET: Chopard’s technical expertise dates back to 1860, when Louis-Ulysse Chopard established a high-precision watch manufactory in Sonvilier, Switzerland.

ROCK 'N' ROLL

Vinyl Factory Partners With Mad Vision

Vinyl Factory Eyewear, known for its bold style inspired by music and pop art, expands its presence in the U.S. through an exclusive distribution agreement with Mad Vision. The Vinyl Factory brand has been spotted on high-profile music artists such as Patti Smith and Marc Anthony, and it aims to embody a retro spirit.

The collection offers up more than 250 styles, including ophthalmic and polarized sunglasses. Standout design elements include golden disc inserts and temple tips shaped like electric guitars.

To increase in-store visibility, the Vinyl Factory brand has developed its own line of accessories such as headphones, speakers, and portable LP players to showcase the frames. Point-of-sale materials include vinyl discs, counter cards, a polarized tester, banners, and window stickers in multiple sizes.

Suggested retail pricing is $195.

INFO: 888-961-4675, MADVISION.COM

TO THE MARKET: “[The Vinyl Factory concept] is a fantastic opportunity for our optician partners all over the U.S. to differentiate their stores in a very distinctive and qualitative way and offer a 100% different line, which appeals to a wide consumer base.”

—GUILLAUME POTTECHER, PRESIDENT OF MAD VISION

THE NEXT GENERATION

Oakley Unveils Youth Collection

Optical and sun styles for the young and active make waves in the new Oakley Youth Collection from Luxottica, which features silhouettes of Oakley’s iconic models reworked for smaller, young faces.

Two sun styles (Radar EV XS and Turbine XS) and an optical style (Crosslink XS) are featured in the collection. Sun styles are also available with Oakley prescription lenses or inserts.

Radar EV XS offers young athletes the benefits of protection as well as an extended upward field of view for multisport disciplines. Oakley’s coveted lifestyle design, Turbine, is now available in youth sizing with Turbine XS, offering Prizm Daily Polarized lenses. Crosslink XS is also available in Asian fit sizing.

Suggested retail pricing is $110-$170.

INFO: 800-403-7449, OAKLEY.COM

TO THE MARKET: “Youths can now take advantage of Oakley's decades of eyewear advances, including uncompromising protection and durability.”

—OAKLEY

PERFECT FIT

Ann Taylor Releases Tailored Fit Collection

Ann Taylor Eyewear from L’Amy America introduces the Ann Taylor Tailored Fit Collection, targeting an underserviced segment in the market, says the company. Ann Taylor Tailored Fit aims to provide a stylish look, comfortable fit, and adjustability for wearers.

“Because of the adjustments needed for patients wearing progressive bifocals, we created these styles that have adjustable nose pads,” says L’Amy America. “Instead of [opticians] needing to induce either pantoscopic or retroscopic tilt, only the nose pad arms would need adjusting.”

The collection launches with four core styles (AT400, AT401, AT402, and AT403) and one petite style (ATP404). Pictured is model AT403, featuring Tortoise patterns on the top brow curve and on the temples.

Suggested retail pricing is $149.95.

INFO: 800-243-6350, LAMYAMERICA.COM

TO THE MARKET: “There is currently an underserviced segment in the market who require a tailored fit. These are individuals who need and desire adjustability, and includes certain morphologies who have more challenging fits.”

—L’AMY AMERICA