ROOTED IN ELEGANCE
Chloé eyewear from Marchon debuts a new collection offering sophisticated and versatile styles that stay true to the brand’s elegant and feminine roots, while adding in hints of vintage, masculine details.
Five sunglass styles (CE125S, CE727S, CE720S, CE725S, CE726S) are offered in the new release as well as one optical aviator style (CE2130).
Pictured here is model CE125S, the Milla sunglasses, which is designed to represent a “fluttering lightness” reminiscent of Chloé’s apparel on the runway. The style features a Gold metal frame and nylon lenses in a range of gradient colors including Havana, Black, Clear Khaki, Clear Peach, and Clear Light Gray.
The suggested retail price range is $310-$395.
INFO: 800-645-1300, MARCHON.COM
ROMAN ARCHITECTURE
FENDI presents ROMA, a new optical collection from Safilo.
The collection’s designs celebrate the linear, elegant geometries of Roman architecture as well as the brand’s Roman DNA: The FENDI fashion house was founded by Adele and Edoardo Fendi in Rome in 1925.
The new styles (FF 0249, FF 0251, FF0255, FF 0256, FF 0257, FF 0258) are crafted in full acetate with bi-layer or three-layer color-block looks. All models also feature the brand’s iconic triangle element in metal on the temples next to the FENDI name. Silhouettes include easy-to-wear rectangles, cat-eyes, and retro-inspired rounds. Styles FF 0257 and FF 0258 also offer Asian fitting. Pictured is model FF 0249.
Suggested retail pricing is $305.
INFO: 800-631-1188, MYSAFILO.COM
ALTAIR EYEWEAR
Sunlites | SL4020 | Stainless Steel/Acetate | 53/19-140, 55/19-145 | Black, Tortoise | Men
INFO: 800-505-5557, ALTAIREYEWEAR.COM
VOLTE FACE
Volte Face | Ilana | Metal/Acetate | 51/20-138 | Pearly Red/Gold, Beetle Green/Black, Purple Turtle/Purple, Turtle/Dark Blue | Women
INFO: 877-889-1429, VOLTEFACE.COM
CLASSIQUE EYEWEAR
Gios Italia | RF500060 | Mazzuchelli Acetate | 54/15-140 | Blue, Red, Tortoise | Unisex
INFO: 866-604-5700, CLASSIQUE-EYEWEAR.COM
PERSOL PARTY
Persol from Luxottica celebrates its centennial with model PO6649S, a lightweight evolution of the iconic Persol 9649, with the design of the flex Arrow on the temples. PO6649S expands with historic acetates retrieved from the brand’s archives—available in new Red Havana with Blue Crystal lenses and new Blonde Havana with Dark Green lenses (pictured)—and featuring the centennial date of 2017 engraved in gold on the inside of the temples.
Persol was founded in 1917 when Italian optician and photographer Giuseppe Ratti began to manufacture the “Protector” goggles, designed for Italian aviation pilots. Today, Persol (short for “per il sole,” or “for the sun”) represents Italian style, quality, and culture. Persol designs have been worn by international celebrities such as George Clooney, Leonardo DiCaprio, and Beyonce.
Suggested retail pricing is $410.
INFO: 800-422-2020, LUXOTTICA.COM
OUTDOOR ACTION
Wiley X adds a new sunglass style, WX Nash, to its Active Lifestyle Series.
WX Nash delivers state-of-the-art protection in a stylish frame geared toward men and women who love to hike, mountain bike, fish, kayak, backpack, and more.
The rugged yet lightweight model, which meets stringent ANSI Z87.1 High Velocity and High Mass Impact Safety standards, wraps around the wearer’s face for excellent coverage and field of vision.
Two of the new WX Nash styles feature Wiley X’s advanced eight-layer polarization, which offers superior glare-cutting performance. This feature is designed to perform in highly reflective environments, including helping anglers “read” the water and catch more fish.
A Black Ops edition of the WX Nash is also available. Like almost all Wiley X sunglasses, WX Nash is Rx-able using Wiley X’s exclusive DIGIFORCE digital Rx lens technology.
Suggested retail pricing is $130 (polarized) or $80 (nonpolarized).
INFO: 800-776-7842, WILEYX.COM
CLEARVISION OPTICAL
Junction City | Prospect Park | Acetate | 53/16-140, 55/16-145 | Blue Slate, Chestnut Brown | Men
INFO: 800-645-3733, CVOPTICAL.COM
MATCH EYEWEAR
Float Kids | FLT KP 253 | Acetate | 49/15-130 | Purple, Blue, Brown | Girls
INFO: 877-88MATCH, MATCHEYEWEAR.COM
EASTERN STATES EYEWEAR
Jaguar Spirit | 31705 | Acetate, Stainless Steel | 49/20-145 | Tortoise/Gold, Black/Gray | Men
INFO: 800-645-3710, ESEYEWEAR.COM
CUSTOM FIT
Eyenavision releases five new designer optical styles in its Roger Bacon collection of 3D-printed eyewear. The Roger Bacon Eyewear collection utilizes a complete 3D-printing system that enables ECPs to provide fully customizable frame designs.
First, a 360-degree scan of a patient’s head (using a scanner attached to an iPad) produces a rendering with frame measurements. This also provides a virtual try-on for the patient. Then, a made-to-measure frame is created via 3D printing based off the order made from the iPad.
The system for ECPs includes a display (with the visualization unit with LCD monitor for patient preview), the iPad-compatible scanner, frame/color samples, and a license to access the Roger Bacon software app. Eyenavision also provides in-store training on the use of the scanning application/software, as well as sales and dispensing tips.
Suggested retail pricing is $500.
INFO: 888-321-3939, EYENAVISION.COM
SURF’S UP
The Portland-based eyewear brand Shwood is teaming up with Shaper Studios, the world’s first DIY surfboard workshop, to unveil the Surf Resin Collection of sunglasses, inspired by the California coastline and surf culture.
Designed to celebrate the handmade authenticity and grittiness of both brands, the collection features the same nontoxic bio-epoxy resin that Shaper Studios uses to glass surfboards.
The Surf Resin Collection features four pieces: one full-frame combination of resin and genuine wood (suggested retail is $250) and three Italian acetate frames with resin accents (suggested retail is $169). All frames feature color-matched—and polarized—ZEISS lenses.
According to Shwood, the company has introduced more than 15 materials to the eyewear industry since its inception in 2009.
INFO: 503-893-4277, SHWOODSHOP.COM
SAMA EYEWEAR
Mechanix | W=mg | Titanium | 57/19-140 | Gold/Black, Gun/Matte Black, Gold/Pink, Azalea/Rose, Platinum/Pearl | Unisex
INFO: 888-399-7742, SAMAEYEWEAR.NET
PLAN B EYEWEAR
Glacée | GL6853 | Acetate | 53/17-140 | Black/Gold, Brown/Blue/Gun, Shell/Black | Women
INFO: 888-399-7742, ALTERNATIVEEYES.COM
TURA, INC.
Tura | R546 | Acetate/Metal | 53/17-140 | Black, Teal, Tortoise | Women
INFO: 800-242-8872, TURA.COM
MINI TRENDSETTERS
Kenmark Eyewear introduces six new Original Penguin Junior optical styles for the “mini trendsetter who may be smaller in size, but big in style.”
New styles include The Elliot Jr., The Henderson Jr., The Take a Mulligan Jr., The Princeton Jr., The Saul Jr., and The Mungarutal Jr., which are sized down from best-selling Original Penguin styles.
A range of materials are offered in the new release, including full metal, metal/acetate combinations, and full zyl models.
Pictured here is The Take a Mulligan Jr., a full zyl style with a retro keyhole bridge and custom acetates. Shown in the Deep Lake color, the style is also offered in Mirage Gray and Samba Red.
Suggested retail pricing is $140.
INFO: 800-627-2898, KENMARKEYEWEAR.COM
ROCK ON
Modern Optical International introduces eight new styles to the URock Collection, geared toward male millennials or young-at-heart baby boomers, says the company.
Quality materials, such as handmade zyl, TR-90, and stainless steel, are offered in the new release, with standout features including spring hinges, textured patterns, and matte finishes.
The new models (aptly named Dude, Extreme, Freestyle, Mojo, Pumped, Rocker, Sessions, and Unplugged) offer a masculine color palette.
Pictured is the Freestyle in TR-90/stainless steel with metal trim.
Modern Optical also designates URock styles as an ideal choice for computer glasses, as the affordable price point helps offset the higher cost of lenses.
Suggested retail pricing is $125-$150.
INFO: 800-323-2409, MODERNOPTICAL.COM
ZIG EYEWEAR USA
Jean Reno | JR S1732 | Acetate | 50/22-140 | Crystal, Blue Gray Wood | Unisex
INFO: 877-907-9076, ZIG-EYEWEARUSA.COM
XAVIER GARCIA
Mateu | Flex Acetate | 56/16-145 | Pictured in color C.04 | Men
VILLA EYEWEAR
Blackfin Elemento | Ushuaia BF759 | 24-Carat Gold Plated | 51/17-145 | 24KT Gold/Brown Mahogany | Women
INFO: 877-889-0399, VILLAEYEWEAR.COM
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