Nearly three-quarters of ECPs use social media to promote their practice/business, according to the Eyecare Business 2017 Regional Trends Report. But, what makes for a standout optical-focused post in today’s highly competitive, buzzing socialsphere? To find out, we asked three socially conscious practices to tell us which posts (on various platforms) excelled for them in 2017. Here, the winners.
—Kerri Ann Raimo
Top 2017 Facebook Post:
WYTHE EYE ASSOCIATES » Heather Gills-Ayers, Wytheville/Pulaski, VA
“We believe in having a very strong community presence. We use social media to stay connected to our patients, yearlong, through service announcements, providing ocular health information, as well as creating some fun by hosting monthly contests to engage.”
—HEATHER GILLS-AYERS, Wythe Eye Associates
Top 2017 Instagram Post:
GLASSES, LTD. » Zach Winitz, two Chicago locations
Top 2017 Twitter Post:
EYE COLUMBUS
Craig Miller, O.D., three Columbus, OH, locations
“This is a campaign we do each year for World Sight Day. This tweet with Zack Steffen, the Columbus Crew SC goalkeeper, was one of our biggest yet.”
—CRAIG MILLER, O.D.
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