as we roll into 2017, there is much to be positive about in eyewear and eye care. How do we know that positivity is a sure bet? Our annual Mega Market Trends feature—which is compiled from a full year’s worth of our highly targeted, exclusive EB research of ECPs’ views on products and market directions—makes this much crystal clear.

Starting on page 64, get a fast and efficient download of the new year’s Top 10 optical trends and opportunities that will help you grow your business over the next 12 months. Teaser: Optical frames, blue light-filtering lenses, and pricing strategies to compete with online sellers top the list.

The market also tells us that sunwear is a hot ticket today, and we deliver the goods on this exciting category in our special, annual Sunwear Issue. Turn to our Glam Factor fashion feature on page 56 to feast your eyes on a gorgeous look at three of the season’s best sunwear style trends. Then, get an inside view of how two very different sunwear-savvy eyecare professionals nailed a profit-enhancing sunwear merchandise mix for their business, starting on page 60 in our Sunwear, Simplified feature article.

This issue also serves up a celeb-studded dose of positivity in our cover feature interview with Grammy Award-winning rocker Gwen Stefani. Eyecare Business had the exclusive opportunity to sit down with the singer and fashion designer to get the exciting scoop on her coveted eyewear collections with Tura, her wildly successful design ethos, her new work projects, and even her daily go-to for keeping sanity, finding balance, and channeling positivity.

We hope you enjoy this special issue—and the new year. Wishing you a very happy (and fiscally healthy) 2017.

EB chats with rocker Gwen Stefani about her wildly popular eyewear collections, her unique design aesthetic, and even her go-to practice for staying grounded.

Erinn Morgan
Editor-in-Chief + Editorial Director
Eyecare Business