DARING CREATIVITY

Safilo introduces the first Fendi Men’s Eyewear Collection, which boasts designs perfectly in line with the elegant, contemporary style of the Fendi Men brand.

Founded by Adele and Edoardo Fendi in Rome in 1925, the Fendi fashion house is known for its intricate craftsmanship and timeless style, made famous by creative design greats including Karl Lagerfeld and Silvia Venturini Fendi.

The new Fendi Men’s Eyewear Collection for Spring/Summer 2017 offers seven optical and 10 sunglass models ranging from modern square shapes to retro-inspired rounds. Signature Fendi elements include the iconic triangle detail and colorful outlining.

Pictured is sunglass model FF 0228/S as displayed on the Fendi Men’s Spring/Summer 2017 runway. Fendi FF 0228/S features two leather layers and a stainless steel brow-line shape. A pop of color is found on the front with a thin rim framing the lenses, and acetate end tips also serve as a vibrant color detail.

Suggested retail pricing ranges from $325-$625.

INFO: 800-631-1188, MYSAFILO.COM

Fendi style FF 0228/S

ON THE WATER

Marchon Introduces Columbia PFG Styles

Columbia Eyewear from Marchon introduces the new high-performance PFG polarized eyewear collection, a line that is composed of four sunwear models (Big Katuna, Baitcaster, Arbor Peak, and Airgill Lite) with four polarized lens options.

The Columbia Performance Fishing Gear (PFG) line was launched in 1996 by outdoor clothing industry leader Columbia Sportswear, and has since served as a way of life for fishing enthusiasts seeking innovative apparel and accessories.

Standout features include saltwater- and oil-repellent lens coatings, temple designs inspired by a fisherman’s fillet knife, and comfort-minded rubber nose pads. An omni-wick pattern inside the temples is designed to aid in sweat/water evaporation.

Pictured is Big Katuna, a lightweight oval-shaped style. Suggested retail pricing for each PFG style is $185.

INFO: 800-645-1300, MARCHON.COM

TO THE MARKET:

Each frame in the Columbia PFG collection comes with a thin cable that fits into the holes at the temple tips to aid in secure safekeeping.

SIGNATURE ELEMENTS

Police Introduces Latest Collection From De Rigo REM

Now produced by De Rigo REM, Police eyewear unveils its spring/summer 2017 sun and optical collection, featuring five sun styles and two optical styles for men and women.

Launched in 1983, the Police eyewear brand has a longstanding heritage of bold and unconventional design.

Designed by De Rigo Vision’s new house brand creative director, Enrico Furlan, the collection’s inspirations include Fast-Fashion, Urban/Sports Heritage, and Discovery. All styles also feature Police’s signature wingtip detail. Police also introduces its first dedicated segment for women in the release.

Pictured is Halo 1 (SPL348), a unisex sun style with a minimalistic look featuring flat lenses.

For a fourth year, Brazilian footballer and Olympic medalist Neymar Jr. will be featured in the campaign as the global brand ambassador.

Suggested retail pricing is $159-$225 for sunwear and $159-$189 for optical styles.

INFO: 800-423-3023, DERIGO.COM

TO THE MARKET:

“I tried, first of all, to deeply understand the signature elements that made Police a success in the past. Reinterpreting those elements in a modern way has been the key to creating a distinctive and true-to-the-brand collection.”

—ENRICO FURLAN, DE RIGO REM’S NEW HOUSE BRAND CREATIVE DIRECTOR