Need Education? Turn Here

looking for help on how to up your digital marketing game? Johnson & Johnson Vision Care, Inc., has launched a new digital guide to help eyecare professionals develop or optimize a digital marketing strategy to encourage new patient visits, stay engaged with current patients, and keep patients informed of new contact lens options.

The actionable guide includes topics such as targeting, websites, and social media. It is available for free download from AcuvueProfessional.com/practice-resources .

In addition to the digital marketing guide, professionals can download free, customizable assets, including digital banner ads, social media posts, and email templates via MyAcuvueResourceCenter.com (free registration is required).

INFO: ACUVUEPROFESSIONAL.COM

Practice-Oriented Podcast

premium lens manufacturer SeikoVision has launched a podcast directed to eyecare professionals across the country. The podcasts are short—approximately five minutes—so they can be accessed as a quick resource.

Topics range from blue light lens treatment to innovative ways to educate patients and practice management tips. Future podcasts will include interviews with doctors for their professional insights.

The podcasts can be accessed from the SeikoVision channel on SoundCloud, accessible here: soundcloud.com/seikovision.

INFO: SEIKOVISION.COM

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EASY ORDERING

Ennco Display Systems, Inc., has released its new online ordering site. Customers can now conveniently explore the site and easily order products, have ongoing access to special offers and discounts, and learn about new ideas in optical space design. Clients can manage multiple ship-to locations, track orders, build quotes, and see real-time price and promotion information.

INFO: ENNCO.COM

NEW LOOK

OrCam, maker of assistive technologies for the vision impaired, has unveiled a new website design that not only updates and enhances existing features, but also includes a User Stories section, product tutorials, and a user-friendly FAQ section.

INFO: ORCAM.COM

STREAMLINED SITE

EyePromise, maker of ocular nutraceuticals, has updated its website to include a streamlined purchasing process. Customers can manage payments, passwords, orders, and delivery information just as they would on their favorite shopping sites. The products are segmented into categories to make searches easier, and the new look helps create organization and efficiency.

INFO: EYEPROMISE.COM