Eyewear takes on an especially worthy cause this year via a new, special capsule collection of specs crafted by the illustrious Eyewear Designers of the Council of Fashion Designers of America (edCFDA). The frames, now available in each designer’s collection, will benefit Fashion Targets Breast Cancer (FTBC), the charitable initiative of the CFDA foundation that raises funds and public awareness for breast cancer.

The participating edCFDA designers are Patty Perreira for Barton Perreira, Selima Salaun for Selima Optique, Blake Kuwahara, Jeff Press for Morgenthal Frederics, Daniel Silberman for Illesteva, Barbara McReynolds and Gai Gherardi for l.a.Eyeworks, Robert Marc, Shane Baum for Leisure Society, Grant Krajecki and Natalie Levy for Grey Ant, and Christian Roth.

Each designer created a Frames for a Cause style inspired by FTBC’s blue and white hues.

—Erinn Morgan

On Our Radar

A CHILD’S PLACE

What’s the latest in kids’ visual merchandising? Keepin’ it simple, yet colorful and fun is the look du jour. A too-busy, cluttered look filled with P.O.P. and toys is "out" for your kids’ eyewear display area. That's good news, as minimalism keeps the process clear, easy, and enjoyable for both parents and kiddos. Smooth sailing.

National Sunglasses Day is on the horizon. Are you ready? Held this month on June 27, this day celebrating all things sunnies is backed by The Vision Council. You might just want to think about hopping on this marketing wagon for your own eyecare business—last year, the campaign garnered more than half a billion online, broadcast, and social media impressions. Check out nationalsunglassesday.com for more info and printable promotional materials and get hashtagging: #SunglassSelfie and #NationalSunglassesDay.

A (WONDERFUL) NEW WORLD

Be it due to higher parental intelligence (more are educated and in the workforce than ever before) or a more in vogue intensive parenting style, today’s kids have the world by the tail—their parents are spending more time with them than ever before.

104 minutes
Amount of time moms today spend on child care daily

54 minutes
Amount of time moms in 1965 spent on child care daily

59 minutes
Amount of time dads today spend on child care daily

16 minutes
Amount of time dads in 1965 spent on child care daily

Source: University of California, Irvine Study