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A CLOSER LOOK
Next-Gen Relief for Digital Eyes
HOYA Vision Care releases its next-generation Sync lens design, Sync III. Sync III is a single-vision lens with an enhanced design to offer patients a solution for digital eye strain.
SYNC III lenses have the distance power for everyday use and a “boost zone” at the bottom of the lens that reduces eye strain during prolonged near activities, such as looking at digital screens. This allows the wearer’s eye muscles to relax and focus more easily, helping to relieve eye strain and provide visual comfort. There are three levels of “boost” that target patient symptoms: +0.57D for minimal symptoms, +0.95D for moderate symptoms, and +1.32D for severe symptoms.
According to HOYA, the power distribution and lens design have been enhanced based on the findings of an international focus group study on behavior and digital screen usage. Closer working distances and position of wear were taken into consideration for all three boost zones.
“Sync III is specifically designed for the single-vision wearer who spends more than two hours a day on digital devices. Independent ECPs now have a unique option for their teen and millennial patients in the overcommoditized single-vision lens space.”
—Barney Dougher, president, HOYA Vision Care, North America
INFO: blog.hoyavision.com/eye-care-professionals , hoyavision.com
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New Brown Photo
VISION EASE has added brown to its photochromic lens color portfolio, complementing the company’s existing VISION EASE Photochromic Gray lenses. The first styles immediately available in brown are SFSV and D28 bifocals in polycarbonate. Future availability will include D35 bifocals and 7x28 trifocals.
VISION EASE reports that in performance tests against wearer comfort benchmarks, the Photochromic Brown lenses (like their gray counterparts) scored well on clarity, activation and fade-back speed, and darkness compared with leading brands. The brown lenses also block 43% of harmful blue light indoors and 94% outdoors, according to the company.
INFO: 800-328-3449, visionease.com
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High-Tech Lens Demo With VR
What better way to present the assets of high-tech lenses than with the latest in high-tech devices?
Shamir just released a new “Visual Reality” video to showcase the benefits of Shamir Attitude III—Fashion and Sport lenses. The video (for use with virtual reality devices) takes the patient through a variety of daily outdoor activities highlighting the advantages of each lens. The Attitude III designs provide a combination of an enhanced visual zone for up-close viewing, a clear intermediate zone, and distortion-free distance vision.
The experience runs 2½ minutes and can be viewed using VR headsets, smart phones, or tablets. The video can be viewed using Shamir’s Visual Reality app, available on Google Play and iTunes.
INFO: 877-514-8330
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LensFerry, Meet EHR
Contact lens ordering service LensFerry, from EyeCare Prime (a division of CooperVision), now integrates with EHR, making the process simpler and offering more benefits to ECPs.
With LensFerry, patients can order replacement contact lenses from any major manufacturer, and the prescribing practice receives the sales revenue as if the lenses had been ordered in-office. Patients can purchase lenses by texting “order” or visiting their doctor’s custom-branded portal.
The new integration between LensFerry and practice management systems enables the patient’s prescription information to automatically pre-populate, making the checkout process simple. Patients can also receive intelligent reminders based on purchases at the time of their exam, including a “Win Back” campaign targeting patients who leave the office without purchasing anything.
INFO: eyecareprime.com
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Making Kids’ Eyewear Fun
The Spec Pet Eyeglass Holders from Hilco Vision present a fun way for kids to protect their eyewear. The cute stuffed animals provide a friendly-looking, protective guardian to watch over the child’s eyeglasses when not in use.
The design is simple: Eyeglasses slide into the pet’s mouth for safekeeping. Hilco offers four pets to choose from: Buster the Brown Dog, Shadow the Black Dog, Tiger the Grey Cat, or Boo the Black Cat.
INFO: 800-955-6544, hilco.com
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Monthly Astigmatism Lens
Johnson & Johnson Vision announces the U.S. launch of its ACUVUE VITA Brand Contact Lenses for Astigmatism, a daily wear, monthly replacement contact lens.
The lenses use a combination of HydraMax Technology (a noncoated silicone hydrogel formulation balanced to help maximize hydration throughout the lens for comfort) and Blink-Stabilized Design (which works naturally with the eyelids to help keep the lens in the correct position).
With the addition of this lens for astigmatism, the ACUVUE VITA portfolio now offers parameters for nearly 96% of spherical and astigmatic eyes, according to Johnson & Johnson.
INFO: acuvueprofessional.com