FIND YOUR FOCUS

Smith unveils the Lowdown Focus Mpowered by Muse sunglasses from Safilo, the first mental performance-enhancing eyewear that combines cutting-edge brain-sensing technology and cognitive training in one product.

“Wearers of Lowdown Focus Mpowered by Muse will be supported to develop a consistent mental training practice, leading to greater levels of performance and focus whether they’re competing, studying, parenting, or working,” says Derek Luke, CEO at Interaxon.

Safilo has partnered with Interaxon to bring its Muse brain-sensing technology to eyewear, and the Lowdown Focus includes brainwave-sensing EEG, EOG, and EMG technology as well as other sensors. An accompanying app developed to work with the sunglasses will initially focus on helping users engage in cognitive training, aiding in energy management and daily conditioning.

“This is a first in bringing together innovative products that beautifully blend technology, form, and style,” says Thorsten Brandt, general manager of Safilo's sports & outdoor lifestyle brands.

Suggested retail pricing is $349.

INFO: 800-631-1188, MYSAFILO.COM

ICONIC LUXURY

Longchamp Enhances Its Brand Portfolio With Eyewear Launch

Marchon debuts the Longchamp eyewear collection, which channels the feel of the French brand known for its luxurious leather bags and accessories.

The new eyewear collection is designed for the Longchamp woman, as five optical (LO2604, LO2600, LO2602, LO2102, and LO2605) and five sun styles (LO120S, LO604S, LO608S, LO601S, and LO603S) offer feminine silhouettes in chic colors with innovative finishes—designed to make a statement focused on style and active fashion.

A variety of shapes are represented in the debut collection, including teacup, rectangular, and round. Pictured is style LO2604, a rectangular frame with bamboo-style hinges, inspired by Longchamp’s iconic Roseau bag and its bamboo clasps. Longchamp’s horse emblem is featured on the right temple tip

The suggested retail price range is $125 to $210.

INFO: 800-645-1300, MARCHON.COM

TO THE MARKET: “Eyewear is a complementary and logical new product category for the Longchamp brand. Eyewear was the missing element to complete and enhance our portfolio, and the wardrobe of the Longchamp woman.”

—JEAN CASSEGRAIN, CEO OF LONGCHAMP

PUT ON A SHOW

Mad Vision Launches New Cinema-Inspired Brand

Mad Vision has partnered with the cinema-inspired eyewear brand Freakshow. Inspired by “the beautiful people,” the Freakshow eyewear collection offers optical and sun frames that are reminiscent of—and named after—famous influencers and characters in cinema.

Frames are made of a lightweight nylon composite material that is scratchproof and heat-resistant, allowing for unique color effects. Sunglasses also feature polarized lenses with backside anti-reflective coating.

Overall styling ranges from vintage to contemporary or minimalistic to extravagant for wide-ranging appeal.

Pictured is the Bateman style, constructed of metal and composite nylon.

The suggested retail price range is $175-$225.

INFO: 888-961-4675, MADVISION.COM

TO THE MARKET: “The Freakshow concept is a fantastic opportunity for our optician partners all over the U.S. to differentiate their stores in a very distinctive and qualitative way and offer a 100% different line that appeals to a wide consumer base—be the start of your life!”

—GUILLAUME POTTECHER, PRESIDENT OF MAD VISION

WORKING SMARTER

eyeOs Announces Prescription Eyewear Package

eyeOs Premium Readers has unveiled SmartRx, the company’s complete prescription eyewear package.

“We have built our frames to rival the best brands in the optical industry by using quality acetate from Mazzucchelli and premium components from Comotec and OBE,” says eyeOs founder and designer Sam Kotob. “Our optical retailers loved the quality and style of eyeOs so much that it was an organic progression for them to request eyeOs frame-only to fill their Rx jobs.”

The SmartRx program is available with aspheric or digital single-vision lenses, depending on the Rx, and fully optimized 100% backside digital progressive lenses. All packages come with premium AR.

eyeOs has set up a professional in-house lab to handle Rx orders as part of the SmartRx program, which is available exclusively through brick-and-mortar optical locations.

Suggested retail pricing for a complete frame-and-lens package starts at $159 for single vision and $269 for digital progressives.

INFO: 800-625-1880, EYEOSEYEWEAR.COM

TO THE MARKET: “SmartRx came about in response to our optical retailers’ need for a moderately priced Rx package that includes high-quality and stylish frames with great-quality lenses. Our retailers recognize the demand for this category, as evidenced by the success of Warby Parker. The solution is simple: ‘never lose a customer’ because you can’t offer them smart style at a smart price in unparalleled quality. Having been an optician for over three decades, I totally understand the challenges our retailers face and, with SmartRx, eyeOs now is part of the solution. How does the saying go? You don’t have to work harder to increase your capture rate, just work smarter.”

—SAM KOTOB, EYEOS FOUNDER AND DESIGNER

LIGHTEN UP

OVVO Releases Capsule Collection of Lightweight Frames

OVVO Optics introduces the Contempo Collection, a capsule collection for men and women in search of lightweight eyewear coupled with advanced, high-quality design.

All four styles (3708, 3709, 3713, and 3714) are handcrafted from a composite of surgical steel and titanium and feature built-in nose pads for a lightweight, durable, and comfortable offering.

The Contempo Collection embodies an elegant, airy aesthetic in a variety of shapes, including square and cat-eye. In line with OVVO’s goal of forward-thinking design, each style in the Contempo Collection features the company’s patented screwless hinge, adjustable temples, and hand-polished matte finishes.

Pictured is style 3709, a cat-eye shape available in Mauve, Crimson/Bronze, or Sapphire/Bronze.

Suggested retail pricing is $310.

INFO: 855-EYE-OVVO, OVVOOPTICS.COM

TO THE MARKET: “Developed in OVVO’s European studios, each pair of glasses contains just enough metal to hold the lenses, leaving the rest of the frame airy and exposed. The lenses are as much a part of the design as the frames holding them in place, allowing something that’s often an afterthought to share center stage.”

—OVVO OPTICS