{SPECTACLE LENSES}

A CLOSER LOOK
‘X’ Marks a New Varilux Design

This month, Essilor is launching a major redesign to its premium progressive lens product. Called the Varilux X Series, the lens retains the technology that was in the Varilux S Series but adds a whole new dimension, including optimizing visual performance for tasks within arm’s reach.

The lens is an advancement over traditional progressives’ midrange zone that provides clear vision at only one distance at any given point in the channel. The Varilux X uses new “Xtend Technology” and a new set of complex lens calculations to give wearers clear vision at a number of midrange distances without the need to move their head or eyes to find the “sweet spot.”

Xtend Technology provides simultaneous vision in these multiple near distances between roughly 16 and 28 inches. With this technology, Essilor has optimized wearers’ vision for multitasking. The result is significantly extended vision at all distances, whether sitting and reading a book, using multiple digital devices at a time, or shifting vision between distances while driving a vehicle, Essilor notes.

The new lens design retains the Nanoptix and SynchronEyes technologies from the Varilux S Series, which provide a wide field of vision with no “swim.”

Varilux X Series is available in three options: Varilux X Design (fit with PD and fitting height like any progressive), Varilux X Fit (adjusted to work with the Position-of-Wear measurements), and Varilux X 4D (dispensed with the Visioffice measuring system).

This new PAL design comes standard as part of Essilor’s new Ultimate Lens Package, bundled with Crizal 360 and Transitions Signature VII lens treatments (see page 29 for details).

INFO: essilorusa.com

VISION EXPO WEST BOOTH: LP11065

{EQUIPMENT}

Next-Gen Autorefractor

Smart Vision Labs has released its newest wavefront autorefractor in its SVOne series of digital diagnostic tools. The latest device incorporates advances in technology and scientific algorithms, which help produce accurate and instantaneous results for doctors.

According to Smart Vision Labs, the new autorefractor has a 40% improvement in the precision of the refraction, is twice as fast returning results (compared with the previous version), and requires minimal training. Additionally, the SVOne includes new hardware that eliminates most alignment issues.

The device is ideal for use in mobile optometry practices, nursing homes, school screenings, and optical practices with limited space. A notable update to the device is a new stand that eliminates most alignment issues, and the device can also be attached to a standard tripod for portability.

INFO: 212-796-6124, sales@smartvisionlabs.com, smartvisionlabs.com

VISION EXPO WEST BOOTH: MS3034

{PRACTICE MANAGEMENT}

Patient Management Software

EyeCare Prime (a subsidiary of CooperVision) has unveiled Prime Nexus, a next-generation, cloud-based patient relationship management system designed to foster more effective patient engagement and help drive optometric practice growth. The platform offers an intuitive user interface, enhanced functionality, and a host of new features to better meet the needs of today’s eyecare practices and their digitally connected patients.

New features include full sync and write-back appointment confirmations into compatible EHR systems, mobile-friendly post-appointment survey requests, streamlined online review posting capabilities, dedicated web page, and personalized email campaigns.

INFO: eyecareprime.com

VISION EXPO WEST BOOTH: MS9059

{TOOLS}

Rimless Helper

Western Optical Supply has redesigned its #5121F post-pushing pliers with features that enable opticians to easily (and safely) extract the post and tubing from a compression rimless lens.

A new parallel jaw design helps to easily push out the post and tubing from the lens holes—and will not mar the lens, according to Western Optical Supply. In addition, extraction pins pivot easily to accommodate horizontal and vertical mounting systems.

INFO: 800-423-3294, westernoptical.com

{PRACTICE RESOURCES}

KIDS RESOURCES

Transitions Optical is offering a host of new resources to help ECPs and their staff market, prescribe, and dispense lenses to children.

Resources include information on the importance of vision in childhood development, the necessity of regular eye exams, and the need to protect kids’ eyes from UV and harmful blue light. The materials also contain information on prescribing and dispensing corrective eye care to kids.

The available materials range from social media graphics to counter cards available to help ECPs promote their practice and highlight the importance of vision care for kids.

INFO: TransitionsPro.com/kids

VISION EXPO WEST BOOTH: LP11065 (WITH ESSILOR)

{SPECTACLE LENSES}

A Renewed renu

Bausch + Lomb has launched renu Advanced Formula multipurpose solution for soft and silicone hydrogel contact lenses. The renu brand was originally launched in 1987 as the first “All-in-One” multipurpose disinfection solution, according to B+L.

This next-generation formula combines three disinfectants and two surfactants to provide excellent lens cleaning and disinfection, in addition to all-day comfort, the company notes.

The new renu Advanced Formula solution will now be the only renu solution on the market, replacing renu Sensitive and renu Fresh.

INFO: bausch.com/renuadvancedforumula

VISION EXPO WEST BOOTH: MS12059

CL REWARDS PROGRAM

The new Bausch + Lomb Horizon Rewards is a rebate program that goes beyond traditional cash rebates. The program provides enrolled patients with a rebate from their purchases of B+L contact lenses and the opportunity to earn points and tokens for a greater choice of rewards, including gift cards, coupons, and the option to donate to a charity—Optometry Giving Sight.

Patients can earn points by purchasing eligible B+L contact lenses, including ULTRA and Biotrue ONEday daily disposables.

Additionally, patients can earn tokens by buying eligible B+L lens care products and by reading educational content, taking surveys, or watching videos on the website. Tokens can be redeemed to play instant-win games or to enter a sweepstakes.

INFO: bauschrewards.com