CELEB STYLE
Carrera takes another step in its collaboration with Academy Award-winning actor and Thirty Seconds to Mars musical frontman Jared Leto with the INSPIRED BY JARED LETO Carrera collection from Safilo.
The two-piece unisex collection features one optical style (CARRERA 144/V) and one sun style (CARRERA 150/S) inspired by Leto’s persona and passion for well-crafted design.
“I’ve always appreciated beautiful craftsmanship and timeless design,” says Leto. “Match that with functionality and technology and you have something very special. I think all of that is reflected in Carrera—a classic and iconic brand.”
The styles offer a ’60s-retro aesthetic with classic rectangular silhouettes. The sun style (pictured) features a thin metal bridge and is available with UV protect or premium Red HD polarized lenses.
Leto appears in the styles in the Fall/Winter ad campaign, which was shot by esteemed photographer Terry Richardson.
Suggested retail pricing is $169.
INFO: 800-631-1188, MYSAFILO.COM
VISION EXPO WEST BOOTH: THE SUITES
WIRE TREND
Following the success of the rimless Dynamics Colorwave style (which recently won both the Red Dot Design Award and an iF Design Award), Silhouette now unveils the style in a full rim.
The lightweight and minimalistic titanium rim creates a fresh take on a classic style. Also new to the Dynamics Colorwave Full Rim collection is a streamlined temple end with transparent temple tips. The temple also includes a simple SPX trim detail.
Geared toward trendy, fashion-forward men and women, standout features in the collection include brass and rose-gold color accents and oversized shapes. A variety of frame shapes and colors are offered to allow wearers to find an ideal match.
Pictured is double-bridge style 5508. Suggested retail pricing is $335.
INFO: 800-223-0180, SILHOUETTE.COM
VISION EXPO WEST BOOTH: THE SUITES
KIRK & KIRK
Kaleidoscope Quartz Edition | Hana | Acrylic | 52/19 | Onyx, Amber, Sapphire, Ruby | Unisex
INFO: INFO@KIRKANDKIRK.COM, KIRKANDKIRK.COM
VISION EXPO WEST BOOTH: THE LOFT
MYKITA
Mylon Sun | Yarrow | Mylon, Stainless Steel | 142/18-140 | Light Warm Gray/Pitch Black, Black/Pitch Black, Neon Red/Navy Blue, Dark Gray Solid | Unisex
INFO: 973-669-0063, MYKITA.COM
VISION EXPO WEST BOOTH: THE SUITES
MONDOTTICA USA
Hackett Bespoke | HEB 205 | Acetate | 53/17-145 | Black, Tortoise, Honey Horn, Blue Horn | Men
INFO: 866-666-3662, MONDOTTICAUSA.COM
VISION EXPO WEST BOOTH: 19065
FREE-SPIRITED TRENDSETTER
Hot Kiss from Nouveau Eyewear reveals three new optical styles for juniors and women, infusing bright colors and rich textures inspired by Hot Kiss apparel.
"Hot Kiss is the ideal combination of on-trend designs at a much-needed value," says John DeLuna, head of marketing at Nouveau Eyewear.
New models HK67, HK70, and HK71 offer fun patterns and bold pops of color for free-spirited young women who stay on the cutting-edge of trends.
Pictured is model HK70 in Pink, a full-rim acetate style with spring hinges. HK67 in metal offers intricate patterns on the temples, and acetate style HK71 features chic color combinations in Blue, Burgundy, or Gray.
Available marketing materials include a display, mirror, and logo block.
Suggested retail pricing is $100.
INFO: 800-292-4342, NOUVEAUEYEWEAR.COM
VISION EXPO WEST BOOTH: 16042
STYLE ON CAMERA
ClearVision Optical unveils Op PogoTrack camera-ready eyewear. The release is ClearVision's most advanced technology product to date, as the collection features the PogoTrack wearable technology platform.
Designed by PogoTec, a technology firm based out of Roanoke, VA, the PogoTrack works as a universal platform for a range of future electronic wearables—including the PogoCam, the world’s smallest/lightest camera that attaches to eyewear, capturing photographs and high-definition video with audio. Subsequent wearables may include an alertness monitor (to prevent drivers from falling asleep) and a UV meter to prevent sunburn, says ClearVision.
Six optical and six sunglass styles for men and women are released in the Op PogoTrack collection. Pictured is sunglass style P Moments.
Suggested retail pricing is $120-$170 (frame only).
INFO: 800-645-3733, CVOPTICAL.COM
VISION EXPO WEST BOOTH: 16087
MARCOLIN
Diesel Eyewear | DL0226 | Acetate | 47/25-145 | Matte Black | Unisex
INFO: 800-345-8482, US.MARCOLIN.COM
VISION EXPO WEST BOOTH: 16053
WESTGROUPE
Fysh UK | F-3583 | Metal | 53/17-140 | Black Cobalt, Black Fuchsia, Burgundy Wine, Navy Gold | Women
INFO: 855-455-0042, WESTGROUPE.COM
VISION EXPO WEST BOOTH: 17019
MODERN OPTICAL
Fashiontabulous | 10x247 | Handmade zyl | 51/16-140 | Blue Tortoise, Rose Tortoise, Teal Tortoise | Women
INFO: 800-323-2409, MODERNOPTICAL.COM
VISION EXPO WEST BOOTH: 13026
CLEAN + COSMOPOLITAN
EVATIK launches two new optical styles from WestGroupe, featuring unique textures and luxurious details while highlighting the brand’s iconic clean design.
Models E-9148 and E-9149 feature quality materials and modern colors for men with sophisticated style.
A laser treatment on the front and temples of acetate style E-9149 creates a brushed, textured finish. The style also features a custom-designed rivet hinge and metal end cap for a modern-meets-retro look.
Pictured in Olive Stripe, the style is also available in Gray Stripe or Black. Model E-9148 (available in Blue, Black, and Olive Tort) offers a rectangular front with a flat metal brow.
Suggested retail pricing is $225.
INFO: 855-455-0042, WESTGROUPE.COM
VISION EXPO WEST BOOTH: 17019
EFFORTLESS EDGE
Philippe V presents the Black Shadow collection, combining matte Black acetate and Black rhodium plating—a new and unique fabrication method developed by the brand.
“With our innovative designs and exclusive fabrication approach, the Black Shadow collection will keep its individualism amongst conformity and will navigate through the influences of mass society,” notes Philippe Vergez, the brand’s founder as well as its creative director.
The Black Shadow colorway is offered via five Philippe V styles (pictured is style N9), featuring Essilor Sun Solutions computer lenses. The durable, anti-scratch, blue-light-filtering lenses are quartz treated and offer eight layers of anti-reflective coating, as well as oleophobic treatment on both sides.
Suggested retail pricing is $290 to $370.
INFO: 310-944-5674, PHILIPPEV.COM
VISION EXPO WEST BOOTH: G21026
PLAN B EYEWEAR
Nano Vista | CREW NAO571344 | Siliflex | 44/16-127 | Crystal/Glowing Green, Blue/Glowing Blue, Matte Black/Glowing Orange | Unisex
INFO: 888-399-7742, ALTERNATIVEEYES.COM
VISION EXPO WEST BOOTH: G23031
XAVIER GARCIA
Coco | Metal | 50/19-135 | Pictured in C.01 | Women
INFO: INFO@XAVIERGARCIA.DESIGN, XAVIERGARCIA.DESIGN/EN/
VISION EXPO WEST BOOTH: THE SUITES
VUARNET
Vuarnet Ice | Performance Nylon, Mineral Glass Lenses | 51/18-128 | Black, Brown Gradient Transparent/Blue, Gradient Transparent/Black | Unisex
INFO: 914-495-3701, VUARNET.COM
VISION EXPO WEST BOOTH: THE SUITES
COLLECTION FOR A CAUSE
GUESS Eyewear from Marcolin teams up with The Get in Touch Foundation for a limited-edition capsule collection to support the nonprofit organization’s commitment to raising breast cancer awareness.
The capsule collection, consisting of one optical and one sun style, is offered as a kit with marketing support: each frame in a special pink case packaged in a pink gift box, a two-piece display, a pink ribbon window cling, and GUESS pink ribbon pins for sales associates, while supplies last.
The collection’s ad campaign features Betsy Nilan (pictured), who stepped up as president of the foundation after former president/founder Mary Ann Wasil, Betsy’s mother, passed away last year from breast cancer.
Suggested retail pricing is $202.50 for the optical style and $100 for the sun style.
INFO: 800-345-8482, MARCOLIN.COM
VISION EXPO WEST BOOTH: 16053
MODERN GLAM
Vera Wang Eyewear unveils six new optical styles from Kenmark Eyewear.
The Vera Wang brand is known for its contemporary approach, as world-renowned fashion designer Vera Wang incorporates modern touches of feminine glamour in everything she designs. Following the lead of the Vera Wang fashion collection, the eyewear styles incorporate innovative shapes, textures, and sophisticated details that are inspired by the runway.
Women in search of the modern glam aesthetic have a variety of shapes and textures to choose from, all in a rich color palette, with new styles V500, V501, V503, V505, V507, and V511.
Pictured is zyl style V507, which features a chic carving detailing on the frame front.
Suggested retail pricing is $195.
INFO: 800-627-2898, KENMARKEYEWEAR.COM
VISION EXPO WEST BOOTH: 16031
BUDRI EYEWEAR
Canova | Sarrancolin Versailles marble | Cream/Light Brown/Gray/Brick Red/Ochre Yellow/Olive Green | Women
INFO: BUDRI.COM/EN
ØRGREEN
Columbus | Titanium | 46/22-138 | Pictured in Matte Brown | Unisex
INFO: 510-984-0082, ORGREENOPTICS.COM
VISION EXPO WEST BOOTH: G24000
OGI EYEWEAR
Seraphin | Cumberland | Acetate | 53/20-145 | Tortoise, Deep Blue, Transparent Gray, Black | Men
INFO: 888-560-1060, OGIEYEWEAR.COM
VISION EXPO WEST BOOTH: G23017
HAWAIIAN MELODY
Maui Jim and Vinylize join forces to release a limited-edition sunglass model, Hula Blues, a style fusing Maui Jim’s iconic Hawaiian aesthetic and patented PolarizedPlus lens technology with the signature Vinylize vinyl record concept.
“Music is an important part of life in Hawaii, and the islands have a laid-back sound that is instantly recognizable,” says Vinylize founder Zachary Tipton. “We chose the iconic song ‘Hula Blues’ to represent the culture of the islands and used a new pressing of the record by TOLO on 12-inch vinyl to make the frames.”
Each Hula Blues style is handcrafted from a vinyl record in Vinylize’s European workshops, and the interior of the frame features artwork inspired from the original 1923 sheet music booklet for the Hawaiian classic “Hula Blues.”
Suggested retail pricing is $399.
INFO: MAUIJIM.COM , VINYLIZE.COM
VISION EXPO WEST BOOTH: THE LOFT (VINYLIZE)
FACING FASHION
Tura, Inc., debuts the Lulu Guinness Large Fit Collection, which takes nine of the best-selling Lulu Guinness styles and redesigns them to accommodate women with sizing needs ranging from 56mm-60mm.
Citing research and conversations with eyecare professionals across the U.S., Tura intends to fill a void in the marketplace for fashionable women’s eyewear in larger sizes. The collection offers acetates and metals featuring the fun, whimsical designs that are synonymous with the Lulu Guinness Brand.
Pictured is model L204, a rectangular-shaped frame with custom laminations, chic metal temple accents, and a playful polka-dot design on the temples.
The suggested retail price range is $225-$250.
INFO: 800-242-TURA, TURA.COM
VISION EXPO WEST BOOTH: 16021
MARCHON
Nike Vision | Hyperforce Elite | Injected/Rubber | 57/19-130 | Matte Black/Volt, Matte Black/White, Matte Pure Platinum/Hyper Crimson, Matte Port Wine/Hyper Crimson | Men
INFO: 800-645-1300, MARCHON.COM
VISION EXPO WEST BOOTH: 16065
HEPBURN, LLC
Laura Ashley Sunglasses | LASG 1111 | Acetate | 54/14-114 | Clear, Black, Pink | Women
INFO: 212-695-1495, DAVID@VERNIERWATCHES.COM
VILLA EYEWEAR
Blackfin Lamina Plus | Lockeport BF803 | Titanium/Acetate | 49/21-145 | Blue/Aviation Blue, Dark Gray/Gray, Brown/Honey, Gunmetal/Havana, Gunmetal/Black | Men
INFO: VILLAEYEWEAR.COM
VISION EXPO WEST BOOTH: G21004
![]({"src":"/media/fm3pgo0n/cover_eb_0917.jpg","focalPoint":null,"crops":[{"alias":"thumbnail","width":1110,"height":700,"coordinates":null}]})