A CURATED VISION

The iconic CALVIN KLEIN brand has a fresh, new face.

The debut of the highly anticipated CALVIN KLEIN 205W39NYC collection (a moniker including the company’s global HQ address) was directed and curated by much-lauded designer Raf Simons—who was named chief creative officer just over a year ago.

Simons’ debut collection for Fall 2017 is an homage to America. And, the CALVIN KLEIN 205W39NYC eyewear collection from Marchon follows this lead, with three new artistic, architectural sun styles designed in the company’s global headquarters and made in Italy.

The new models (CK8057S, CK8058S, and CK8578S) feature sleek metal details, a design usage of negative space, with bold color block designs and art deco inspirations. Pictured is CK8058S, a sophisticated, unisex metal style featuring a floating metal brim. Suggested retail pricing is $450.

Simons was recently presented with both the Womenswear Designer of the Year and the Menswear Designer of the Year awards at the 2017 CFDA Fashion Awards. It was the second time that the same designer has won both awards in the same year; Calvin Klein himself won both in 1993.

INFO: 800-645-1300, marchon.com

VISION EXPO WEST BOOTH: 16065

FORM + FUNCTION

Safilo Unveils Its New, Redesigned SAFILO Optical Collection

The reimagined SAFILO optical collection celebrates the company’s rich heritage of design, craftsmanship, and manufacturing dating back to 1878, along with its “Made-in-Italy” DNA.

Designed to appeal to a demanding and educated customer, the SAFILO optical collection aims to enhance the company’s specialist capability in the value chain from design to manufacturing, sales force training, and after-sales service.

The first 16 optical styles released are for men, and each frame boasts an exclusive new titanium hinge engineered with a double spring mechanism for ultimate fit, comfort, and superior durability. The innovative hinge can withstand 200,000 cycles (compared with a market standard of 20,000-30,000) and 15 years of high-quality performance, according to Safilo. Other SAFILO optical collection qualities include a balanced mix of premium materials (acetate, titanium, and metal), adjustable nose pads, and ergonomic anti-slip tips.

The collection has been conceived as a modular design system, with a variety of materials, shapes, sizes, and parts that can be easily ordered and replaced. Suggested retail pricing is $250-$350.

INFO: 800-631-1188, MYSAFILO.COM

TO THE MARKET: “The new eyewear collection is rooted in a unique balance of uncompromised attention to detail, top-performing features, and a masterly use of materials. Attentive research and experimentation, patented technologies, and qualified artisan skills are the defining elements of a collection that stands out for its charm and functionality.”

—SAFILO

VISION EXPO WEST BOOTH: THE SUITES

SHOW YOUR VOGUE

Vogue Eyewear Teams Up With Gigi Hadid

International supermodel Gigi Hadid (pictured here) personally collaborated with Vogue Eyewear designers to launch the Gigi Hadid for Vogue Eyewear collection from Luxottica.

The special collection features three sun styles (VO4082S, VO4083S, and VO5211S) and one optical style (VO4084) that promote the #SHOWYOURVOGUE mission of “beauty that goes beyond beauty,” encouraging women to show their “v-sides,” the sides of themselves that reflect their unique personalities and attitudes.

The collection includes metal and acetate materials in round, aviator, and cat-eye shapes.

Pictured is metal style VO4083S, offering an on-trend square aviator shape.

Hadid, who was named International Model of the Year 2016 by the British Fashion Council, channels her various “v-sides” in campaign imagery for the collection.

Suggested retail pricing is $140.

INFO: 800-422-2020, LUXOTTICA.COM

TO THE MARKET: “Gigi’s amazing personality and fresh attitude perfectly match the #SHOWYOURVOGUE vision, and that’s why Vogue Eyewear chose her to embody its values and push the campaign to the next level.”

—GRETA GERVASINI, VOGUE EYEWEAR GLOBAL MARKETING MANAGER

VISION EXPO WEST BOOTH: 17127

DAPPER MEN

A&A Optical Launches Preppy Eyewear Brand From Cremieux

A&A Optical announces the launch of the Cremieux Eyewear collection, shaped by the French tailored Cremieux brand of preppy apparel and accessories.

The brand was founded in Saint-Tropez in 1976 by Daniel Cremieux. Still a family business, Cremieux offers elegant style geared toward “the dapper businessman or the style-conscious young executive.”

The new eyewear collection offers 12 styles (33 total SKUs) that channel the brand’s French elegance. All frames feature high-quality materials from around the world, including handmade Italian and Japanese acetate, German and Austrian spring hinges, fine metal, and Cremieux custom prints.

The French quote “Ma vision du style,” (translation: “My vision of style”) from Stephane Cremieux (Daniel’s son and now president of the brand) is featured on all frame styles.

Pictured here is style Tropez.

The suggested retail price range for the collection is $200-$250.

INFO: 800-492-4465, AAOPTICALCO.COM

TO THE MARKET: “Stephane Cremieux has been a true partner in creating this debut collection. His keen sense of color and innovative use of prints updated the preppy aesthetic and added a new twist to classic designs. The design of each eyewear style is shaped by the thoughtful finishing touches of Cremieux’s apparel and accessories.”

—WALTER ROTH, A&A OPTICAL PRODUCT DEVELOPMENT MANAGER

VISION EXPO WEST BOOTH: 18042

COSMO CRAZE

Match Eyewear Unveils Collection for Its Millennial “Cosmo Squad”

Match Eyewear has partnered with Cosmopolitan, the largest young women’s media brand in the world (with more than 128 million brand touch points across print, digital, and social platforms), to release the Cosmopolitan Eyewear collection.

“We are happy to be providing our accounts with a product line that is directly targeted to millennials with a brand that influences this community,” says Ethan Goodman, president of Match Eyewear.

The launch collection offers 17 optical styles and three sunwear styles for the “fun, fearless female.” Standout features include unique patterns, bold colors, touches of glitter, and ombre hues. Pictured is style Eva, which offers a thick profile in a modified cat-eye shape.

Suggested retail pricing is $125.

INFO: 877-88-MATCH, MATCHEYEWEAR.COM

TO THE MARKET: “[Cosmopolitan’s] mission is to empower young women to own who they are and be who they want to be, and we’re focused on propelling her into her fun, fearless future.”

—COSMOPOLITAN MISSION STATEMENT

VISION EXPO WEST BOOTH: 22065

MAKE A STATEMENT

Nina Ricci Releases New Glam Styles for Upcoming Season

Founded in 1932 in Paris by the late Italian-born French designer Nina Ricci (formerly Maria Nielli), her eponymous fashion house is known for its elegant and sensual feminine style, offering a range of ready-to-wear, accessories, and fragrances for women.

The Nina Ricci Fall/Winter 2017 eyewear collection from De Rigo REM celebrates the house’s appreciation of glamour with one sun (SNR096) and three optical styles (VNR081, VNR093, VNR085) featuring rich materials and chain/metal detailing.

Pictured is optical style VNR081, incorporating color-blocking and earthy hues inspired by Nina Ricci’s runway looks and signature handbags. An acetate frame front features metal stitching detail along the top rim, complemented by sleek metal temples displaying the Nina Ricci logo.

The suggested retail price range is $180-$270.

INFO: 800-423-3023, DERIGO.US

TO THE MARKET: “Each feminine style looks to the season’s hottest trends to make a statement.”

—DE RIGO REM

VISION EXPO WEST BOOTH: 16086