Advocacy Made Easy

looking to get involved in the legislative and public health issues facing optometry today? Johnson & Johnson Vision Care, Inc., has launched Advocacy Academy, an on-demand virtual learning tool to empower a new community of eye health advocates to engage with lawmakers and agencies on key issues impacting eye health. The self-paced modules provide guidance to ECPs who have an interest in sharing their insights to effectively advocate for policies that put patients first.

J&J also revamped its online home for eye health advocacy information—Vision to Action—formatting the site for easier search and quicker access to resources that eyecare professionals, policymakers, and the public can use to stay updated on policy initiatives and proposals at the state and federal levels.

INFO: JNJVISIONCAREINFO.COM

A Better Practice Membership Site

Signet Armorlite’s new PracticePlus website was designed with the ECP in mind, offering clear navigation to find the information and practice-support tools they need. The site carries free dispenser training and lens demo materials, along with special rebate opportunities. A members-only section spotlights current promotions and account details, and offers patient education tools, P.O.P., videos of product demonstrations, and live customer support.

Practices do not need to be direct customers of Signet Armorlite or Signetek to participate, and may purchase Kodak progressive lenses from any authorized laboratory.

INFO: PRACTICE-PLUS.NET , PRACTICEPLUS@SIGNETARMORLITE.COM

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A New SPY

SPY’s revamped website showcases the aspirational lifestyle that surrounds the brand as much as it does the merchandise itself. Features of the mobile-optimized site include in-depth product descriptions, user reviews, a community Q&A, and special sections where visitors can discover the latest happenings from SPY athletes.

INFO: SPYOPTIC.COM